Technology and the Media
In this essay, British historian and broadcaster Asa Briggs looks at how technological advances made in recent decades have created a revolution in the media, allowing people to communicate in ways they had never dreamed of. Briggs notes that although these new modes of communication—including the television, the personal computer, the Internet, and other digital technologies—are available throughout many parts of the world, these media may be used in different ways depending upon the prevailing political and social circumstances. Briggs also raises questions about the future of the media and how the unfolding media revolution will affect people’s lives.
Technology and the Media
The sense that the world is in the middle of a continuing communications revolution has been strong since the 1960s when television made its great breakthrough. It was then that the Canadian writer on communications, Marshall McLuhan, made his memorable statements that “the medium is the message” and that the world was becoming a global village. It was then too that the word “media” became part of daily speech, covering not only electronic media, live television, but older print media, particularly the press.
Comparisons were drawn between the progress and the development of television in the 20th century and the advent and diffusion of printing in the 15th and 16th centuries.
Yet much had happened between. It was not until the 19th century that the newspaper became the dominant pre-electronic medium, following in the wake of the pamphlet and the book and in the company of the periodical. It was during the 19th century also that the communications revolution speeded up, beginning with transport, the railway, and leading on through the telegraph, the telephone, radio, and motion pictures into the 20th-century world of the motor car and the airplane. Not everyone sees that process in perspective. It is important to do so.
It is generally recognized, however, that the introduction of the computer in the 20th century, followed by the invention of the integrated circuit during the 1960s, radically changed the process, although its impact on the media was not immediately apparent. It now became possible to combine thousands, later millions, of individual transistors on a single chip. Computers became smaller and more powerful. They became “personal...
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...ia—from books to motion pictures and from cable to satellite—endanger individual freedom? Will the opportunity of choice, offered to individuals, mean that the field of choice will be genuinely widened? May we not have more and more of the same thing?It is logical to separate out questions relating to technological developments from questions relating to ownership and control, but, in practice, visions of the future world involve bringing them together. It is difficult in present circumstances to avoid the blurring of “image” (seeing the world as it is presented to us or as we present it to ourselves) and “reality.” Can “truth” survive? The media in their mediation can create what has come to be called “virtual reality”; and Internet can offer fantasy ways of escaping from the restraints of life as it is lived to a world of cyberspace. Cyber words have multiplied during the 1980s and 1990s—from “cybernaut” to “cyborg” through a whole new vocabulary.
It may well be that through an effort to chart the words that we use, and the dates when they were first used, we can achieve a greater understanding of a continuing historical process that encompasses the future as well as the past.
Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.
Are technology and the media shedding the very fabric of the existence we have known? As technology and the media spread their influence, the debate over the inherent advantages and disadvantages intensifies. Although opinions vary widely on the subject, two writers offer similar views: Professor Sherry Turkle, director of the MIT Initiative on Technology and Self, in her article “Can You Hear Me Now” and Naomi Rockler-Gladen, who formerly taught media studies at Colorado State University, with her article “Me Against the Media: From the Trenches of a Media Lit Class.” Turkle asserts that technology has changed how people develop and view themselves, while at the same time affecting their concepts of time management and focus (270). Similarly, Rockler-Gladen believes media and its inherent advertising have had a profound effect on the values and thinking of the public (284). I could not agree more with Professor Turkle and Ms. Rockler-Gladen; the effects technology and media have worried and annoyed me for quite so time. The benefits of technology and media are undeniable, but so then are the flaws. People are beginning to shift their focus away from the physical world to the virtual world as they find it easier and more comfortable. The intended purpose of technology and media was to be a tool to improve the quality of life, not shackles to tie people to their devices. I no longer recognize this changed world and long for the simple world of my youth.
The peasants in the deprived, southern area of Italy and the island of Sicily had little hope of upgrading their lives. Many diseases and natural disasters spread through the area. On top of this, Italy's crumbling government was in no state to come to its people's aid. Word that life in America was soon spreading across the land, and more and more Italians found it difficult to resist the thought of a new and more prosperous life. Italian immigrants began piling in to Ellis Island in New York to take their first steps on U.S. soil in search for a new beginning (The Library of Congress, 2004).
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Body image is a mental representation that is socially constructed and impacts a large majority of people. Body image is subject to internal and external distortions (Atkins & Cataldo, 2013). For example, how one visualizes him or herself may conflict with how the world perceives them. Throughout history, individuals have idolized and categorized beauty. Beauty is a socially constructed concept that has different standards depending on the culture and time period. In the 21st century media, celebrities, and fitness fads significantly influence women and men’s attitudes toward their bodies. Body image is absorbed through a series of positive and negative messages that we acquire consciously and unconsciously throughout our lifespan. During the
Body Image is “the psychological construct of body image includes cognitive , attitudinal , and affective components as well as kinetic and sensory input.” (Rosenblum, Lewis). Gianine D. Rosenblum is a psychologist in Lawrence Township and Michael Lewis is an American non-fiction author and financial journalist. They rely on statistics and facts to show the strong correlation between body image and and physical appearance, and furthermore establish body image as an important self -perspective of self-worth and mental health across the world. Though a historical and futuristic lens, body image has been a topic that’s ignored because this has been differents stands from college students , women, and teenagers. Body Image has create the
Television is an invention that has revolutionized the way people think, comprehend and receive information. Although television in today’s world is not the leading media source, however it still remains to be a prime example of media influenced outlet of information. Television over the course of the past few decades has intertwined its way into society’s day to day operation and will remain to influence people’s decisions.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
“The medium is the message,” uttered by the late media scholar and theorist Marshall McLuhan, and they have been revered and dissected ever since they were spoken. There has been several different interpretations on the premise of McLuhan’s words, and the meaning behind them. The best way to start unraveling his theory, is to get a general understanding of the terms used in his famous quote. In McLuhan’s own words, a medium is simply “an extension of ourselves.” Simply put the medium personifies or enhances what we as humans cannot do on our own. In a mass media perspective this means the use of technology including radio, television, and the Internet to project our thoughts, feelings, and senses (Frederman) . Finally, it is important to note that the plural of the word medium is media. Now that there is a general understanding of the medium, the other important word McLuhan spoke of is the “message”. The message is simply what the audience perceives through the medium. This could be anything from watching a television program or listening to the radio. Also, note that some believe the message McLuhan preached is a lot more complicated and not obvious. This view can be explained by, the message isn’t the news, but the attitudes that are affected by watching or listening to the message. Whichever, definition is taken for the “message”, the dissection of McLuhan’s quote will still be interpreted in a similar fashion.
This century has been one of many changes and incredible inventions. If a person was to think about it, this century has taken us from horseback to fuel-injected horsepower, from gaslights to sodium-vapor streetlights, from crystal radios to digital television, from compasses to GPS navigation systems, from wood burning stoves to microwave ovens, from Victrolas to DVD players and of course from hot air balloons to jet propulsion aircraft.
Sinclair, John (2002) “Media and Communications : Theoretical Traditions”, in Stuart Cunningham and Graeme Turner (eds), The Media & Communications in Australia, Allen & Unwin, Sydney, pp.23-34.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.
print bunch of video heads. This was culture at its lowest brow, with no concept of
If one asked “What is media literacy?” a majority of people would be puzzled. Some would say that it is the ‘written’ part of media that is not usually seen or a written layout of how media should be produced. The bulk of people would say they have no idea what media literacy is. People in today’s society should be informed about media literacy. Society should be informed of what media literacy exactly is and how it applies to the field of communications.
Media and technology have an ever increasing role in how we as humans communicate with one another as well as help impact our culture. The printed word, once able to be mass produced helped usher in an era where where people could seek the education and reading skills they desired, brought print and knowledge to the masses. Now with the more common use of digital communication and media outlets, our options for information and communication are almost entirely unimpeded. Technology allows us to live through multiple Renaissance type periods filled with ever growing pools of information from which to share, and culture changing happenings coming from every corner of our connected world.