Technology Should Not Be Used To Track Consumers

In today’s world companies have their own ways of marketing their products to specific people. Technology is changing each day and allowing companies to track consumer’s location and spending without their consent. Companies should not be permitted to track consumers shopping and other activities without their consent. Most people believe that tracking consumer spending will help small businesses grow and make the lives of the buyers easier, however; they do not realize that companies are invading their consumer’s privacy to get the information.

The cell phone is the most common source for the companies to use. “Every time you download an app, search for a website, send a text, snap a QR code or drive by a store with your GPS on, you are being tracked by your cell phone company” (Text 1, lines 2-3). It is really messed up how cell phone companies track each individual and watch their every move. It is really creepy that companies are collecting all the information about consumers without their permission (Text 1, line 13). Technology reduces consumer’s privacy near to zero and let companies track their location at all time. Not only that, but companies are

Another device called RFID (Radio Frequency Information Device) companies use to track their consumers. “RFIDs are currently used in many ways, including, “livestock management [,] 24 hour patient monitoring [,] authentication of pharmaceuticals [,] tracking consignments in a supply chain [,] remote monitoring of critical components in aircraft [, and] monitoring the safety of perishable food” (Text 3, lines 24-27). These are some good examples but, still even this device is not good. Companies invade consumer’s privacy to help profit and expand their company. Basically they only care about their needs and wants not