Technology Is Better Than Amazon

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In this week’s reading on technology, we learned how technology strongly affects our society. An example of this is how we shop. The widespread of households owning a home computer has made it possible to shop from the convenience of our home, twenty-four hours, seven days a week. The popularity of online shopping is quite evident in the number of retail stores closing and filing bankruptcy (CNNMoney (New York) First published by Jackie Wattles April 22, 2017: 3:58 PM http://money.cnn.com/2017/04/22/news/credit-suisse-retail/index.html Online shopping offers numerous advantages that stand-alone retail stores cannot offer such as, convenience, lower and comparative pricing as well as product selection. No ecommerce business knows this better than Amazon. There is no doubt that Amazon has a strong influence in our global and economic society as evident in the chart. This chart illustrates how rapidly and successfully Amazon has surpassed the retail industry market; proving that it is a force to be reckoned with. …show more content…

According to Professor George Ritzer, the Amazon Go Store is now part of a process that he describes as McDonaldization (‪https://georgeritzer.wordpress.com/2016/12/15/amazon-go-new-heights-of-mcdonaldization/‪.) In this weeks reading “An Introduction to McDonaldization” by Professor George Ritzer, we learned about McDonaldization and it’s actions and principals of doing business. (Ritzer, G. (2004). The McDonaldization of society (Rev. new century ed.) Thousand Oaks, CA: Sage Publications, Inc. Professor Ritzer outlines four key dimensions that a business must have in order to achieve success. He describes these dimensions as: efficiency, calculability, predictability and control. (Ritzer, G. 2004, p. 11). The McDonaldization of society (Rev. new century ed.). Thousand Oaks, CA: Sage Publications,

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