The ideal job revolves around working for a company that leaves employees unsatisfied, disengaged, and unable to communicate with upper management, right? Wrong. As members of the work force, there are certain expectations from a company by the employees. While external effects could affect employee attitudes, it is typically an internal issue with the company. Target, as a corporation, struggles with marketing, sales to millennials, and the transition into a heavily digital platform. In managerial terms, though, Target seems to have few weaknesses. It is the corporation’s responsibility to their employees to ensure satisfaction and motivation. If workers are not intrinsically motivated by their jobs, then the company could be negatively affected. …show more content…
Target attempts to measure employee satisfaction annually, reporting that “the vast majority of our store team members reported they were satisfied with and proud to work for Target” (Weber), and repeatedly the results have outscored the benchmark data for retailers. By sending out this annual survey, Target is making an effort to measure employee satisfaction. The survey is an expense in the effort to increase revenues and retention. It would benefit Target to utilize websites such as Yelp or GlassDoor to get real-time updates on how employees feel about pay, the culture, and the corporation as a …show more content…
Through the tracking of customer purchases, preferences, and searches, Target can see upcoming trends and even personalize mailers. As efficient as this is, many consumers feel like it is a violation of their privacy. An “irate father visited [a Target and wanted to speak with a manager] because of a maternity-specific mailer his teen daughter had received” (Corrigan et al), claiming she wasn’t pregnant. Later on, he found out his daughter actually was pregnant and Target had known before he did. Through the use of data mining, Target had flagged the teen girl for purchasing specific items related to prenatal care or maternal care. Through a very specific algorithm, the corporation can determine likelihood of pregnancy and expected due date, to have personalized mailers. Target viewed this as an opportunity to convert shoppers. Charles Duhigg explains that “if companies can identify pregnant shoppers, they can earn millions” (Corrigan et al.). This mining facilitates a conversation in the corporate office to enhance marketing for these consumers and to market specific items using certain platforms. This is informal communication with consumers but formal communication within the company. The CMO has to direct the team to produce mailers for women regarding maternity
For the most part, Target Corporation’s performance is positive and has been consistently growing in sales. The company has increased its stock value through additional sales resulting from a deliberate
Target is an Equal Opportunity Employer and shall not discriminate against any worker based on race, color, age, gender, sexual orientation, religion, ethnicity, disability, political affiliation and national origin. Target will adhere to all laws relating to non-discrimination, wages, hours, working conditions, pension and welfare benefits plans, sexual harassment and other terms and conditions of employment. Discrimination is strictly prohibited.
According to www.targetcorp.com, Target is an upscale discount retail chain that sells quality products at attractive prices, and prides itself on clean, spacious, and guest-friendly stores. Target is the second largest "general merchandise" retailer (behind Wal-Mart); selling almost anything one would need to complete the "one stop shop", especially with the addition of the SuperTarget stores. The first Target opened in Roseville, Minnesota in 1962. Since then, 1,330 stores located in forty-seven different states, which includes the 141 SuperTarget stores, have opened nationwide. Target also has twenty-two distribution centers located in nineteen states. In addition to the vast number of store locations, Target also has other businesses that include: Target.com, Target Financial Services, Associated Merchandising Corporation, and Target commercial Interiors. Through all the key businesses, Target employs nearly 300,000 people from diverse backgrounds. The current Chairman and CEO of Target is Bob Ulrich.
Each company has its own culture that is unique to them. For Target, teamwork is key in order to ensure a fast, fun, and friendly work environment. Target prides itself on creating endless opportunities for its employees to further enhance their professional skills and professional growth. Target recognizes that people are unique and have different views which is why Target creates an inclusive environment for all of its team members. This makes everyone feel valued and overall respected. Everyone feels as though they
1. The Discount Department Store. Target prefers to be called as the latter instead of just department store. Expect more, pay less. With this tagline, the customers expect to purchase more items and pay the least amount possible. Not like other retail industries like its competitor Kmart and Wal-Mart, Target maintains retail value in terms of product offerings. They are known in their designer’s items in clothes, exclusive beauty products, categorized and functional goods, and seasonal offerings. It also sells the greatest number of gift cards among its rival business.
Target is currently the second largest retailer in America. Their website, Target.com, is ranked as one of the most visited. Target’s revenue from online sales in 2012 was approximately $1.93 billion dollars. It is also important to note that Target has its own app. This allows to “Target wherever you are”. They can shop through their app, find the latest weekly deals, locate the nearest Target store and even check rating and reviews about products. This app also allows the customer to have access to more coupons that they can simply redeem at the register by showing their phone.
As we move through a typical day, this information is collected in thousands of ways. Charles Duhigg’s article “How Companies Learn Your Secrets” describes the collection, purchase, storage, and use of our personal information by the major retailer, Target. We all should know that we have agreed to the storage and sharing of our personal spending habits. The policies are disclosed in the Privacy Agreement of the stores shopper’s card, which most of us have.
Target is one of the America’s top retailers, but still has a few things that can be improved upon before it can overtake its top competitor. Although Target may not be the top ranked retailer at the moment, it’s not hard to see why this company has stood the tests of time and continues to thrive today.
As compared to its rivals, Target has presented its brand as a middle-class brand which assists in attracting customers that find other stores like Walmart unpleasant
The main one is the established and loved brand name that is well liked by customers. Along with this, Target has the perception of being a fun place to shop that comes with an experience. Unlike Wal-Mart, Target has the ability to position themselves as a middle class, hip and more fashionable store to shoppers of this generation (Target Corporation SWOT Analysis, n.d.). Target’s weaknesses include tis business model based on supercenters and other big box stores which make it more difficult for them to reach shoppers who appreciate the smaller convenient stores. Along with this, they have been unable to change their business model to adapting times (Target Corporation SWOT Analysis, n.d.).
The only determination they pertain to is to increase their productivity in order to get more money, but in due time this makes them traumatic and hostile. Undesirable employees have no interest in the work, soon the satisfaction is hard for them to achieve, leading to insufficient motivation.
Opportunities: Target has an opportunity to leverage its strength to overcome some of its weakness.
According to Schafer (2013), Target Corporation desire is to improve Target Brand and be a better version of Target with an incremental products and services. Target Corporation acquisitions counter any threat from other rival online retailers and allow Target Corporation to cross promote between Target and the new entity strengthening its
On the Target website, it is stated that their mission is to, ”…fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise” (Target Corp). It has 1,799 stores in the United States alone and has locations in India. In 2014, they made $72.6 Billion. Similar to Wal-Mart, Target sells household essentials, apparel, groceries, pet supplies. health, beauty items, home furnishing, entertainment, and electronics. Both also have their own branded items to sell at a lower price than the commercial brands, and each corporation also has a
Employee satisfaction is undoubtedly the best predictor of employee retention. A job environment consisting of good working relationships usually fosters employee satisfaction. Employees feel motivated as they believe that the company is appreciating their service and commitment. Job satisfaction results in employee retention. Employee retention could be defined as the length of time employees stay with the organization.