Swot Analysis Of Vocalise

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Strength Vocalise markets its services as highly customisable. The Music Director is able to create customized arrangements for clients. Wedding couples could request for any song and Vocalise would be able to arrange it for various instruments. Another example is when the Istana contacted Vocalise specifically for Hungarian music when Singapore hosted the Hungarian Prime Minister. This is Vocalise’s unique selling point as it is the only agency that is able to provide such customisation services. Vocalise was able to secure many commercial corporate projects with popular brands as well as government agencies. Some examples include Marina Bay Sands, Hennessy, the Singapore Tourism Board as well as the Istana. From these opportunities, …show more content…

Vocalise was established as a luxury agency providing entertainment for high-end brands and projects. The company is also well-known for the exclusive luxury-branded quartets VOX String Quartet (VOX) and AMPER Quartet (AMPER) (refer to Figure 1 and Figure 2 in Appendix). However, Vocalise has been sending these groups to insignificant corporate events due to financial decisions. VOX was established as Singapore’s first pop-rock string quartet, known to have performed for major events such as Formula 1, Singapore Fashion Week and for luxury brands. Due to financial issues in the recent years, VOX has been playing for insignificant corporate events and weddings. With an unclear branding, Vocalise has not been able to differentiate and justify itself as a luxury …show more content…

With the help of the Music Director, Vocalise was recently able to form an 11-musician-strong String Ensemble for a performance at the Esplanade Concourse. These musicians are young and exclusive to the company. Hence, Vocalise would be able to offer various String Ensemble set-ups that are not offered by any other entertainment agencies. Through the first Open Call, Vocalise was also able to secure an exclusive electric-violin duo, a concept that is unique to the company. Vocalise’s ability to engage and work with upcoming musicians and new concepts allows it to have an edge over its

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