Swot Analysis Of Virginia Vegetable Trans-Mobile

Branding Strategy

The brand name for the company will be “Virginia Vegetable Trans-Mobile Stand”. This name has been chosen to encompass the geographical area where the business will operate and the services it will provide. The business will operate within Central Virginia and the surrounding regions which can easily be accessed. The services will provide door to door delivery of vegetable products; hence by utilizing the brand “Virginia Vegetable Trans-Mobile Stand”, the prospective customer will be capable of foreseeing the products provided by company’s geographical area within which it will operate (Keller, Parameswaran, & Jacob, 2011). The logo of the product will include a model of a woman dressed in chef clothes and holding vegetables

It means that anyone that provides produce will be capable of locating patrons. What matters whether one finds more customers than the other are the efficiency in product delivery, reliability on product quality and the price of the product (Tybout, & Sternthal, 2005). Unlike other vegetable and grocery shops, Virginia Vegetable Trans-Mobile is capable of providing consumer’s merely by a dial of a button whether via the app, email, media platform (e.g. Facebook, Twitter, Skype, etc.). Virginia Vegetable Trans-Mobile products will post online, and the prospective consumers will be able to shop them online. By clicking “Shop” and entering contact information, the consumers will be able to get the produce(s) at their door-step within approximately three hours, contingent on the accessibility of the customer’s residential area. Vegetable Trans-Mobile produces will always be fresh and of high quality that will generate consumers to order extra produce. The prices will be substantially lower which will compete against other produce vendors. Also, offer warranty services where the customers can return the products in case the quality is not as the expected standards. The chart below represents our perceptual

Virginia Vegetable Trans-Mobile selects the best quality vegetables and produces from agriculturalists that will go along with the various tastes of the Virginia communities. The vegetables are fresh and are well preserved under hygienic conditions. Patrons can effortlessly order products via the website and “shopping” the products of their choice. Delivery is done within the next three hour or so contingent on the accessibility of the topographical area.

Company Introduction

Virginia Vegetable Trans-Mobile Stand is a distinct business entity which will focus on providing the local consumers with fresh produce from local agriculturalists. The company will be located in Central Virginia and will service the customers within the region and the neighboring regions. The business will be accessible online where consumers will place an order for their produce choice through via phone, app, media platform or an online shopping link. The punter will then agree on where the products will be delivered. The Virginia Vegetable Trans-Mobile Stand will procure a distribution system which will permit it to provide its customers produce from door to