Introduction
Aim to complete our assignment effectively and smoothly, our group members have decided to choose Samsung products as our topic for our group assignment. We are only focusing on Samsung Company products in Malaysia. Market STP, marketing environment, marketing 4Ps is consisted in our analysis for this assignment. We are choosing the Samsung GALAXY S3 smartphone as our research product, the reason why we select this product is because the information of this product is easy to find and the most important thing is we are able to obtain enough review about the product from the customers all around the world. In addition, we also may learn from the company from how they differentiated and positioning themselves into the customers mind by strong promotion, advertisements and so on.
Background of Samsung
The history of Samsung Company was began in 1938 by Lee Byung-chull (the former owner of Samsung) where was nearby the Dngue City in South Korea. In the same year, Lee had founded the Samsung Sangue which is a small trading company with forty employers where is located in Su-Dong. The dominant products that provided by the company was just fruits and vegetables which is focusing on export to China. In the year 1947, Chong Hong-jai (owner for Hyoung group) jointly invested in Samsung Trading Corporation with the Samsung Group founder. After a few years, the collaboration ended due to the conflict in management skill between both of them. In the year 1960, the Samsung group has created diverse of electronic-related division such as Samsung electronics devices, electro-mechanics, telecommunication and other electronic products. Samsung Electronic products achieved global market shares in mobile phone second place and replace...
... middle of paper ...
...roduct. Higher profit will be earned through using differentiated marketing strategy because the company provides diversity of products on the selected segments.
Positioning
Market positioning is defined as an effort to affect the consumer mindset on a particular brand or product comparatively to the competitors. It is mainly used to capture a clear, distinctive and advantageous position in the mind of consumers. Samsung is making comparison with the major competitor which is Apple Company . As we all know, Apple Company is the first company that introduced the touchscreen smartphone. In conjunction to this, Samsung decided to use some marketing strategies in order to lead ahead their competitor. By applying this type of market positioning, Samsung is able to convince their consumers that the products sold is high quality and cheaper compare to the main competitor.
Verizon Communications Inc. is one of the leaders in providing communication services around the world. Its primary offerings are wireless, wireline, and broadband communication resources to meet residential, business, and government needs. As a leader in its industry, how can Verizon continue to grow its business? What strengths, weaknesses, opportunities and threats impact the success of Verizon now and in the future?
With this strategy the company wanted to keep a high market share in each segment with a healthy Contribution margin, this with the objective to have the most cumulative profits at the end of the competition. The company executed a Broad Differentiation strategy by offering the best products in every segment along with a focus in accessibility and awareness in order to keep customer survey score in the positives.
Product positioning - Refers to consumers' perceptions of a product's attributes, uses, quality, and advantages and disadvantages relative to competing brands. Our R&D department is doing tremendous job meeting all our customers’ expectations.
This theology and these beliefs will be taught to the best of the ability of the youth director.
The company I chose to do my annual report analysis on is AT&T, is a telecommunication company, it is the second largest telecommunications company and the largest landline provider in the United States. AT&T is also the 23rd largest telecommunication provider in the world. Verizon is the largest wireless provider and the second largest telecommunication company in the United States, after AT&T respectively. I will provide stock information on Verizon, to compare two company in the same competing field. AT&T's 52 week high was 37.12 and the low was 30.97, Verizon high was 51.20 and the low was 38.06, this show that stocks went down, for both companies.
Vendor Epic Systems Corporation Allscripts NextGen. Healthcare Strength • Vast range of services and products • Low labor costs • Strong consumer base • Asset dominance • Consumer Loyalty • Highly Innovative strategy • Distinct Products • Experienced business • low labor costs Weakness • Competitive market • Customer Service • Lack of Scale • Online Presence • Competitive market • Cost structure • Weak Supply Chain • Work deficiencies Opportunities • Unveiling newer business projects • Rising HIT expenditure in its market zone • New Products • Financial strength • Acquisition Synergies • Emerging Markets • Financial strength
Marketing differentiation, where firms try to differentiate their product by distinctive packaging and other promotional techniques. For example Monster advertises by sponsoring tournaments, getting ownership of sports teams and conducting music concerts.
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
A product is a service or item that is offered to the customer to fulfilled their requirements and needs. A brand portfolio is used to include all entities when a large organisation run under various and numerous brands, services and company. Typically, each of the brands possesses a separate trademark and manage as a single business entities. Samsung is a huge company and produce various products with creative and interesting design and sizes, therefore customer has numerous choices. Samsung brand portfolios is Samsung Electronics Co.Ltd, SDI Co.Ltd, Electro-Mechanics Co.Ltd, Techwin Co.Ltd, Heavy Industries Co.Ltd and Security Co.Ltd. All those products had been offered to the multinational company and the world. Every Samsung brand is regulated
“Product positioning refers to the place a product occupies in consumers’ minds based in important attributes relative to competitive products (Kerin, Hartley, 256).” “Product repositioning can be identified by changing the place a product occupies in a consumer’s mind relative to competitive products (Kerin, Hartley, 256).” When referring to product positioning and product repositioning, we have something called a perceptual map. A perceptual map is a display in two dimensions the location of products or brands in the minds of consumer (Kerin, Hartley, 257). A perceptual map allows a manager to evaluate how consumers compete with different products or brands. A perceptual map can be considered a design that shows the average target market. With the perceptual map there are four steps to key position a product or brand fluently. The four steps consist of: identifying the important attributes for a product or brand class, next, discover how target customers rate competing products or brands with respect to these attributes, then discover where the company’s product or brand is on these attributes in the minds of
Apple in the recent years had developed a competitive advantage in their market. A competitive advantage implies the creation of a unique advantage over competitors (Heizer & Render, 2011). One way Apple competes is on differentiation, or distinguishing the offerings of an organization in a way that the customer perceives as adding value (Heizer & Render, 2011). Another way Apple has created a competitive advantage is through experience differentiation, or engaging a customer with a product through imaginative use of the five senses so the customer experiences the product (Heizer & Render, 2011). Through differentiation, Apple has created a true competitive advantage over many of their competitors.
Employees need this product for their work environment as they might use it to function a lot of tasks such as using Microsoft office , different designing programmes or even surf the net. It will help them access any program they need in order to keep with their jobs no matter what category their work belongs to. IphoneTeleLap provides different services to any industry or work field.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market.
test whatever it's a bad effect or not. So when it used on humans, we