Swot Analysis Of Kindle

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PROTOGANIST
 Mostly appeals to the people who are middle aged and those that have retired

 As per a study that was done, the results showed that out of 700 Kindle users, half of total users were more than 50 years old, and 27% were greater than 60 years old.

 According to a blog titled “Average Kindle Owner’s Age” on Amazon’s website, it stated that many users including who were suffering from poor eyesight or arthritis were the ones who were buying Kindle to help read better.

Kindles Best Offerings That Create Brand Loyalty

Price— it’s indisputably the most attractive feature of the Kindle. Its nearest competitor on the basis of cost is priced at $249 whereas kindle is a mere $199, 50% less price than most of the other tablets. It has achieved this advantage due to the adoption of a loss-leader strategy i.e. pricing its tablet below cost, anticipating that it would lead to more sales for Amazon in future. The device sacrifices many of the benefits which are being offered by most of the tablets. It does not have the following: camera/video, GPS, microphone, Bluetooth or 3G wireless connectivity.
Portability — Kindle Fire’s 7-inches touchscreen makes it the most portable than other tablets like HP's TouchPad & Apple's iPad2. In width and height it is smaller than a mid-sized paperback book which is less than half an inch thick. It …show more content…

The 2 tablets are not really comparable in any significant way. In fact, Amazon has produced its own genre of tablet, which makes it a bit difficult and awkward to draw straight comparisons with other devices. It has made its own closed-platform version of Google's Android OS, so it’s not easy even comparing the Kindle Fire with other Android tablets. Nonetheless, it is useful to list the specifications of other popular tablets just to see how the Kindle Fire stacks up against

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