Swot Analysis Of Hair Oil

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Indian Hair Oil Market
Indian hair Care market is mostly dominated by hair oil with almost half of it is comprised of coconut oil. Out of the estimated RS 1,611 bn FMCG Market, Hair care contributes about 8% of the total whereas hair oil market contributes 50 % of hair care products.

Categories of Hair oils:

Market Share of Different Categories: Coconut hair oil is the market leader in the hair oil segment with a market share of 46%. Amla and Light hair oil follow coconut oil with market shares of 15 and 16% respectively.
Category Market Share
Coconut Hair Oil 46 %
Amla Hair Oil 15 %
Light Hair Oil 16%
Cooling Hair Oil 11%
Others 12%

Marico Ltd
Marico Limited is one of India’s leading consumer products companies . Marico is listed in NSE and the current stock price is INR …show more content…

The gross margins were 44.8% in the first half fiscal 2015 compared to 50.8% in the previous period.

Marico’s Hair Oil Market:
Marico’s hair oil brands grew by 11% in volume during the financial year 2013 -2014. Parachute is the brand leader with 45% market share in the coconut oil category.
Different brands of Marico in hair oil category and their market share is shown below:

Brand Category Market share (%)
Parachute coconut hair oil Coconut Oil 45
Nihar naturals Coconut Oil 9
Parachute advansed tender coconut oil Coconut Oil 12
Hair & care, Shanti Amla etc Hair oil 28

Hair Oil Products Reach: Marico sells around 7.5 crores packs every month to around 7 Crore households through about 40 lakhs retail outlet services by its nationwide distribution network. The network consists of 32 C&F Agents , 4 regional offices, and about 5 thousand distributors and stockists.

The below table gives a summary of the distribution network of Marico in India:

Urban Rural
Sales territories 135 49
Distributors 750 -
Super distributor - 145
Stockists - 4100

Brands and sub brands in Hair Oil category in

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