Indian Hair Oil Market
Indian hair Care market is mostly dominated by hair oil with almost half of it is comprised of coconut oil. Out of the estimated RS 1,611 bn FMCG Market, Hair care contributes about 8% of the total whereas hair oil market contributes 50 % of hair care products.
Categories of Hair oils:
Market Share of Different Categories: Coconut hair oil is the market leader in the hair oil segment with a market share of 46%. Amla and Light hair oil follow coconut oil with market shares of 15 and 16% respectively.
Category Market Share
Coconut Hair Oil 46 %
Amla Hair Oil 15 %
Light Hair Oil 16%
Cooling Hair Oil 11%
Others 12%
Marico Ltd
Marico Limited is one of India’s leading consumer products companies . Marico is listed in NSE and the current stock price is INR
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The gross margins were 44.8% in the first half fiscal 2015 compared to 50.8% in the previous period.
Marico’s Hair Oil Market:
Marico’s hair oil brands grew by 11% in volume during the financial year 2013 -2014. Parachute is the brand leader with 45% market share in the coconut oil category.
Different brands of Marico in hair oil category and their market share is shown below:
Brand Category Market share (%)
Parachute coconut hair oil Coconut Oil 45
Nihar naturals Coconut Oil 9
Parachute advansed tender coconut oil Coconut Oil 12
Hair & care, Shanti Amla etc Hair oil 28
Hair Oil Products Reach: Marico sells around 7.5 crores packs every month to around 7 Crore households through about 40 lakhs retail outlet services by its nationwide distribution network. The network consists of 32 C&F Agents , 4 regional offices, and about 5 thousand distributors and stockists.
The below table gives a summary of the distribution network of Marico in India:
Urban Rural
Sales territories 135 49
Distributors 750 -
Super distributor - 145
Stockists - 4100
Brands and sub brands in Hair Oil category in
SMC was currently distributing and selling to retailers, wholesalers, and private-labels as well as to Europe and the South Pacific. About 75 percent of total sales were coming from nonmetropolitan areas. Wholesalers represented 30 percent of riding mower sales and 25 percent of sales was from direct-to-dealer sales accounts. The private-label sales accounted for 40 percent of total sales and foreign sale 5 percent.
Coconut oil has been a part of society for centuries and will continue to flourish in the African American community. Coconut oil is known for penetrating the hair shafts, preventing the hair from shrinkage/swelling, and most importantly preventing the hair from becoming damaged. Today, there has been an outbreak of African American women accepting their natural roots and ending the cycle of getting a relaxer every other month. Coconut oil has found itself in many different hair companies because of its great qualities; As I Am, Dark and Lovely, Shea Moisture, and even Suave. Coconut oil has become a prominent symbol in the black community to embrace their natural hair, create small businesses, and feel great by going against societies beauty standards.
The biggest strength for Belle Couleur lies in one of its marketing mixes, price. Belle Couleur will be the only mid-priced product in the Dutch hair colorant market and will compete with the upper and lower priced brands. Moreover the price sensitive Dutch women are value shoppers and thus this aspect of the product will appeal to them. The market research indicated that the buying intentions of the women increased after the price was revealed in the test-use. The pricing of the product coupled with the price sensitive nature of the Dutch women will be the leading strength for Belle Couleur.
Since LouAna coconut oil has been refined, it is very similar to any other processed oil and will not be as easily absorbed into your hair like an unrefined coconut oil would be and therefore does not provide your hair with the same benefits. Additionally, using LouAna coconut oil for your hair will only create clumps and leave your hair extremely
Recent slow expansion of the company is caused mainly by the limited ways of sale and by the worries about the loss of control in the case of penetrating new markets. The company does not think about any other practices than retail contract sales and refuse the offers from abroad to get MAC products in there. “The demand for MAC Cosmetics is there, but the supply is not. While MAC is one the cosmetic lines highest in demand, finding discounted products is actually not that easy” (Vasen, 2007, p. 1 ) Moreover, there are no media advertisement outside the United States and people often do not even know about the products and their advantages. The statistics show that the leading way to get information about MAC products is via referrals (Bates, 2006, p.
The beauty industry has great opportunities for companies wanting to profit from the growth and resiliency of the sector. Finding the right niche is important for becoming visible in the industry. Communicating the unique selling point to the target group will distinguish the company from the competition so it can survive. Also, product sales are needed to earn revenue beyond the service income. The success of Sugar Wax Salon will rely on its ability to offer a beneficial service, create the right products, and promote them to the right people at the right price.
Both men and women had shiny skin and beautiful hair and one of the secrets of the beauty of Polynesian people was coconut oil which Cook wrote beauty and use coconut oil is an integral part of their daily lives. After World War II in England coconut oil is sold as "margarine" and in the USA as "coconut butter".
Coconut oil also contains high amount of fats, almost about 90-95% and mostly saturated fats.
The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...
Subtitle: In its purest form, coconut oil is full of fatty acids that will improve the condition of your scalp and hair, so knowing how to determine the best one for you is essential
Marketing is a essential part of a business because it helps to control the way that goods or services are sold. When marketing a specific product or service it is crucial to be well informed in all aspects of marketing, which include the marketing mix, marketing strategy, target market in which you will offer your product and the environmental factors that could effect how your product is received, including social and cultural difference, competition, economic and technological aspects. In this paper I will explain how I will market the product which I have chosen. An Herbal Shampoo brand called "Herbalize."
Examples of these essential oils are lavender, cedar wood, rosemary, almond oil, thyme, Indian gooseberry oil, coconut oil and many more types of oil help to thicken your hair follicles.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
EO Botanical – Sulfate Free Shampoo with Keratin, Coconut and Hibiscus – it contains Quinoa, rich in amino acids
Mistine is still the number one cosmetic in Thailand and provides more than 6,000 products, which are divided into 5 groups (Mistine Cosmetics, n.d.). Mistine offers Body Care, Personal Care, Make Up, Fragrance, and Skin Care (Mistine Cosmetics, n.d.). All of their products are certified and produced through quality manufacturers (Mistine Cosmetics, n.d.). The distributor, Better Way Company, feels that because of its acceptance throughout the Thai market Mistine can become “number one in the heart of worldwide cosmetics users” (Mistine Cosmetics, n.d.). Better Way recently built a new “state-of –the-art” distribution center (Mistine Cosmetics, n.d.). It is being considered “one of the most advanced technological systems in South East Asia” (Mistine Cosmetics, n.d.).