Swot Analysis Of Ford

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IV. PRODUCT AND PRICING PLAN
(i) TARGET MARKET
The organization of FORD is using Differentiated Strategy in their businesses. This strategy is to targets two or more segments by developing marketing mix for each segment. FORD Motor Company designed to appeal to many different types of consumers and to satisfy many different needs in the form of economy cars, sports cars, luxury cars, station wagons, vans, trucks, and so on. Now the latest cars that the company produce is FORD FIESTA, this car are focus on young people and women.
Segmentation variables
Segmentation variables used by FORD Motor Company are Geographic segmentation, Demographic segmentation, Psychographic segmentation and Behavioral segmentation. Ford automobile is mainly segmented to the USA and Europe and automobile market industry but it also segmented to others country like Malaysia, Indonesia and so on to various basis which are the parts of above mentioned factors. The latest models of FORD is using Demographic Variables, which is age, gender and income. It is because this model is focus for young people, women and average income consumer.

(ii) Product/ Service Features
Product is anything that can be offered to a market for attention, acquisition, use, or consumption, which might satisfy a want or need for consumers. Products can be tangible and non-tangible. Non-tangible products are the services offered by the organization. Today, companies are creating and managing customer experiences with their products.
Brand Strategy
The Ford classified the brand names of midsize cars, elegant and generous by research techniques. Ford uses blue oval that Ford branding which determines price and value. The Ford oval is proud and historic symbol for Ford Motor...

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...otion such as above the line promotion and below the line promotion. Above the line promotion are like mass media such as television , news papers , radio and so on . Below the line promotion is non-media advertisement like sponsorship, show, discounts to dealers and sales promotion activities .
Advertising
The main purpose of the advertising is to promote and support for the sales force to persuade the product to the public . Ford started advertising with strap line “Feel the difference” in order to create a brand for Ford of Europe. Ford advertisement through attractive, unique pictures in news papers.
Personal Selling
There are two teams to take care of product and offers other promoting activities which is sales and marketing teams.
Public Relations/ Publicity
Ford through the publicity to boots up their sales by sponsorship Activities contest and other event.

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