Supply Chain Management Essay

1618 Words4 Pages

1. Introduction Supply Chain Management (SCM) is the management and control of the flow of goods. It includes the movement and the storage of raw materials, work-in-process inventory, and also finished goods from the origin to the consumption. SCM has been defined as “design, planning, execution, control, and also monitoring of supply chain activities with the goal of creating net value, building a competitive site, leveraging global logistics, combining supply with demand and measuring performance universally” 1. As part of my task, I will discuss the topics of logistics, communication within the supply chain, such as, information systems and Electronic Data Interchange (EDI), relationships with partners, the environment of SCM and the marketing …show more content…

Firstly, they focus strongly on actual customer demand. Without forcing the market product that might or might not sell quickly, they react to what customers actually want. And by doing this, these supply-chain managers tend to minimise the flow of raw materials, finished product, and packaging materials at every point in the streamline. To respond more effectively to customer demand and reduce inventory, leading companies have introduced several speed-to-market managerial techniques. The names which are now known as part of the Supply Chain Management vernacular JIT manufacturing and distribution, quick response (QR), efficient consumer response (ECR), vendor managed inventory (VMI), and many more. These are the items which help to build a comprehensive supply-chain structure. A Four Step integrated …show more content…

The relationship between the supplier and seller should be symbiotic, as each party will benefit from this sort of relationship. A customer with a high trust levels is a customer that normally increases purchases. Equally, a supplier that does well has the resources and commitment to produce a quality product of value for the costumer. Both companies win when they create and maintain a climate for cooperation and trust 9. Marketing Process Under the marketing concept, each individual firm must find a way to think of unfulfilled customer needs and therefore bring the market products that will satisfy those needs 10. The process of doing so can be modelled in a sequence of steps: • Situation is analysed to seek opportunities. • Strategy is formulated for a value proposition. • Tactical decisions are decided upon. • The plan is implemented. • Results are

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