Superdry Essay

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The background information of the organisation of Superdry: In 2003, Julian joined forces with designer James Holder who had previously founded the Bench brand, to develop and create a new in-house brand and Superdry was born. The Superdry brand has since gained both recognition and popularity in the UK and overseas and underpins the growth of the business. Following the successful introduction of Superdry into Cult Clothing stores a second store format, branded as Superdry and dedicated to selling Superdry products was launched in 2004. Recognising the potential of the Superdry brand at home and abroad, and with the introduction of a new partner, Theo Karpathios, the Group’s UK and international wholesale business was initiated. (Theo resigned from the business in August 2012) …show more content…

In July 2015, SuperGroup entered into a 10 year minimum joint venture with Trendy International Group, an experienced Chinese Retail Operator. Today, via its owned stores and websites and via its network of franchises, licenses and concessions, Superdry is sold to 189 countries Size and scale of Superdry Superdry has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries. There are 139 owned stores across the UK and mainland Europe, 208 franchised and licensed stores, all but one outside the UK, and 168 concessions. Superdry.com sells safely and securely to over 100 countries worldwide, operating from 21 international websites. Business ownership type of Superdry There are a lot of types of organisation, such as sole proprietorship, private limited company, public limited company, franchise, joint venture, listed company,

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