Summary: Media Influence On Politics

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The article, Super PACs’ Spend Freely as Control of New York Senate Hangs in Balance, is about the power of Super PACs on New York Senate campaign. Money plays an important role on opening the gate for candidates to successfully win during their campaigns. The Super PACs become very active and spent a lot of money to support the candidates during the elections. The groups spend a great amount of money in the media to support their candidates. There is no limit of how much a “Super PAC” can spend to support his or her candidacy. Due to the unlimited amount of money, the balance of power among different contributions may bring negative effect in American elections. Both Democrat and Republican candidates receive a support from the money of their …show more content…

There are dozen groups spending around $14 millions in State Senate races in order to support the campaigns (McKinley, 2016). Those groups spend “hundreds of thousands of dollars a day into television ads, direct mail, digital media and other types of campaign support” (McKinley, 2016). Back in 2014, the amount of money that they spent on television advertising going over $9 million (McKinley, 2016). The power of broadcast media, including television and radio, contribute a lot to the candidates throughout their campaign because broadcast media is able to reach many people. The media influence public opinion through certain numbers of important ways. The media has the power to “shape what issues Americans think about and what opinions American hold about those issues” (Ginsberg et al., 2012). Besides, the media also has the power to “influence how the American people interpret political events and results” (Ginsberg et al., 2012). The media also plays a part in “the process of preparing the public to take a particular view of an event or political actor” (Ginsberg et al., 2012). Both Republican and Democrat candidates need to have a support and gain attention from the people through the media. During the 2016 campaign, a PAC, which is called New Yorkers for a Balanced Albany, “put about $330,000 into ads against the senator’s opponent, John Brooks, a longtime Republican and retired insurance executive running as a Democrat” (McKinley, 2016). The media is a sort of business. The media can choose to present news and public affairs in a way they know that it will grab the most attention from the public and produce the greatest revenue. Spending large amounts of money on the media helps a candidate to promote himself or herself during their campaign. Therefore, the media and the diversity of contributors clearly help candidates to have certain control over

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