Sue Jozui's Essay: Abusing The Power Of Celebrity Off

Advertisers of all sort have been getting away with abusing the power of celebrity endorsement for decades now. Sue Jozui in her excerpt, asserts that advertisers should have rules and celebrity endorsement of products is misleading and insults the intelligence of the consumer. The author supports her argument by first providing examples of how advertisers use the fame and popularity of the celebrity to persuade consumers to buy the product. The authors purpose is to convince buyers to boycott this specific type of advertising that uses celebrities fame to promote their business products. Jozui develops a more critical tone for all consumers that are tired of being manipulated by advertisers and celebrities. Advertisers should refrain from using celebrities to promote their product because it is dishonest and insults the intelligence of the buyer.

For example, businesses contenders in the running with other top brands, have to find a way to make money and sell products at a fast rate. With the help of celebrity use in commercials, it can help businesses thrive and families can make enough money to survive. However, only wealthy businesses can afford to pay celebrities to advertise their products. For example, a small family in competition with top brands would not stand a chance. It is unfair to small businesses that do not have the money to benefit from the privilege of celebrities. It is true, businesses have the right to a free market, however, being privileged to that right does not make it fair for other