As the general public becomes desensitized by mass celebrity endorsements, consumers self reflect on such methods of advertisements, whether they are ethically sound or merely exploiting the naivete of common buyers. Sue Jozui in her passage, concerning the issues of false advertising from companies argues that consumers should completely boycott this form of advertising while additionally legislate rules and guidelines for advertisers. The author supports her position by first giving examples of the types of celebrities that would endorse certain products that coincided in whatever the figure was doing, such as a certain athlete endorsing a protein bar. The authors purpose is to make the reader self reflect on whether they should …show more content…
Thus, the author reduces the consumers as naive and vulnerable to endorsed advertisements. For Example, most of it is common sense, consumers immediately know that Katy Perry doesn’t truly use Covergirl cosmetics in her everyday makeup routine, considering the amount of money she makes. Therefore, consumers are aware of this. They will still continue to buy the product because they enjoy the product, not simply for the celebrity endorsing it. Likewise, an advertisements intent are not meant to mislead but to promote their item. To survive in such a competitive market a company has to use certain methods to stand out. Therefore, using a celebrity is the most efficient and effective method of advertising. The celebrity is merely to be there to be the eye-catcher, once the consumer is drawn in, then their attention is turned towards the product. For Example, as a pro, when Serena Williams is promoting a new racquet from a company, she utilizes it in a way that highlights its best features. Thus, making the advertisement about the product, the celebrity is only an addition to make the advertisement complete. Finally, since most consumers already know the intentions and methods of advertisements, it is …show more content…
Likewise, just like how customers are given the free right to choose an decline the purchasing of a product, a company has the right to freely advertise in any form they desire. There are concerns that using celebrities gives an unfair advantage to the bigger companies amongst the smaller, less wealthier ones. However, America was built on the principle of competition so, it's inevitable that there would be wealthier companies. By asserting legislative rules, it infringes upon a company's artistic right to express their product in any method they choose. The writer makes a hasty conclusion that ignores the fundamental laws of American capitalism. If advertisements were to have lesser celebrity promotions, sales of the product wouldn’t change. Likewise, boycotting on popular products such as Nike won’t be effective, since people will continue to purchase their products. Throughout the passage, the author's argument is one sided without without shedding light on the opposite side, also their solutions were too radical and failed to incorporate a compromising
Celebrity endorsements can make or break a product and even a company. Especially in today’s world many teens will buy a product just predominantly based on who endorses it. For example, Beyoncé promotes both Pepsi and H&M. She is a great representative for both because she is a really big celebrity and she is very well known. She also has a lot of influence. Young girls would love to dress like her and with H&M endorsing her they get that demographic. Pepsi made a good choice because she, like the previous celebrities they endorsement deals with, is a very public figure with a very big name. Many teens and young ...
Advertisement is a notable part of our society, it's not only in the uppermost urban neighborhoods but it’s everywhere we turn and look. It is what defines our generation as civilization and no matter what we do we cannot hide from it. In Naomi Klein No Logo she explains “Ads had to inform consumers about the existence of some new invention, then convince them that their lives would be better if they used, for example, cars instead of wagons, telephones instead of mail and electric light instead of oil lamps”(5). And that’s what Gatorade has accomplished by releasing commercials associating with some type of sport. It almost seems like that the corporation of Gatorade is controlling and deciding what we should drink and when we should drink it. If one sees a Gatorade commercial, it’s mostly dealing with a sport or an activity. It portrays to the audience that the men with fancy suits and big bonus checks are correct for their sim...
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
I disagree with Cohen’s argument because I think a company's image is less important than just selling the product. Companies image now a days is a big deal to companies because they think its going to attract more people to their stores. Image is everything to companies. When I walk into a store im not looking for the people who represent it im looking for clothes that I want to buy.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
... the market control these actions. What her main point is that she wants the corporations to make sure that their products are in the right hands and to protect the integrity of what she calls “young minds.”
... Despite the popularity of celebrity politics, the political process is not exclusively relegated to celebrities, and no one is forced to agree with an endorser’s opinion.
The infamous Nike advertisements that are displayed daily all seem to have one thing in common: those wearing the Nike brand are for the most part celebrity athletes. Sue Jouzi, in her excerpt, argues that celebrity endorsed products are unethical and should be boycotted in order to obtain guidelines for how companies advertise to consumers. The author supports her assertion by first explaining how in a few instances, where celebrities have made false statements to promote products. She continues by giving another example of how as a consumer, she personally would not,”buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one,”(Jozui).. The author’s purpose is to convince consumers to boycott the product in order to obtain guidelines and rules set up to prevent the unethical advertising in order to protect themselves from being misled. The author establishes an authoritative tone in order to convince consumers to take a stance. Jozui is ignorant to believe that companies will restrict or allow restrictions on how they advertise their products when there are numerous laws in
We are part of a generation that is obsessed with celebrity culture. Celebrities are distinctive. Media and consumers alike invented them to be a different race of super beings: flawless, divine and above all the real moral world. In a 1995 New York Times article “In contrast, 9 out of 10 of those polled could think of something
The deception of media consumers allows for the abuse of economic infrastructures of society. An obsession with celebrities’ lives passifies ordinary people in accepting the stratification of the elite businesses and the ordinary citizens. Though pseudo-events and celebrity worship may not be exactly complementary, the similarities of both leaves the public to be utterly vulnerable unless they begin to critically think for themselves.
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
Nowadays television and the advertising displayed in it is a part of everyday life in most households. What many people do not know is that television in many ways is bad. Numerous articles have been written on this. Many surveys and books have been written on this subject as well. The ads in television are what are especially bad. Some television ads are misleading.
... in a society where, consuming has become a basic necessity like food, clothing or shelter. We need to shop in order to survive, but do we really need celebrity telling us what we need to buy. Celebrities can make mistakes as well, after all they are humans as well, or are they? Celebrities have more influence than religion and it is apparent that celebrities have more devoted followers than religion itself. We might think that celebrities are worshipped like God, but in fact celebrities just might be bigger than the almighty himself.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.