Strengths And Weaknesses Of Ikea

589 Words2 Pages

A business uses its strengths to take advantage of the opportunities that arise. IKEA believes that environmentally focused business conduct will result in good returns even in a price sensitive market. Business potential for IKEA in providing solutions that enable customers to live a more sustainable life at home. IKEA also is developing effective solutions for customers in order to support them recycling or reusing the product. Some of the opportunities that IKEA takes advantage of through its sustainability agenda are growing demand for greener products, growing demand for low priced products which is trends in the future that financial climate may result in customers trading down from more expensive stores and the last one is demand for reduced water usage and lower carbon footprints.
Low priced are the cornerstone of IKEA vision, business idea and concept. The basic thinking behind all IKEA products is that low prices make well-designed, functional home furnishing available to everyone. After all, the vision of IKEA is to create a better everyday life for the many people all ov...

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