Strategy Of Coca Cola Company

The Coca-Cola Company is an international company that deals in beverage and has its headquarters in Atlanta, Georgia. It deals in manufacturing, distributing, marketing and retailing of non-alcoholic beverages, syrups, and concentrates. Coca-Cola is most famous for its drink, Coca-Cola that was invented by the pharmacist, John Stith Pemberton in Columbus. The formula for the beverage was later bought in 1889 by Asa Griggs who incorporated it into the company. In its lifetime, the company has had a lot of acquisition, such as Minute Maid, Thums Up and Odwalla fruit juices brand. The company is a public corporation, and its shares are publicly traded.

The company’s most popular product, Coke, is a carbonated non-alcoholic soft drink that was

For an international company such as Coca-Cola that is required to serve an international market, it would be more convenient to use a capital-intensive mode of production. This ensures that products are manufactured in large quantities and without delay. For this reason, technology is of the essence in production in the company. An upgrade in the technology used in the production of Coca-Cola products would help the company lower the cost of production which would, in turn, increase the supply of the products to the market. I believe that Coca-Cola belongs to the oligopoly type of market structure. In this kind of market structure, the market to be served is vast, but the producers are few. In this case, in the beverage industry, the two most significant producers are The Coca-Cola Company and PepsiCo, both producing Coke and Pepsi. In this type of market, there is limited entry by other producers, which allows the leading producers to compete not only regarding price to increase profits (Leahy, 2013). Additionally, firms in this kind of market have substitute products and the main causes of success include advertisement, packaging and to some point customer loyalty. Undeniably, PepsiCo’s products are not so much different from Coca-Cola’s products, but the latter has continued to succeed due to customer loyalty and the fact that its brand is internationally