Strategic Change Case Study

830 Words2 Pages

1. Introduction
From the definition point of view, a strategic change is defined as a persistent influence focused on the recurrent transformation of one form to another (Wiersema and Bantel, 2012). According to Goodstein (2014), a strategic change is “an inexorable part of both social and organisational life.” Various organisations find hard to implement strategic change due to resistance to change. Most prevalent resistance to change comes from middle managers as compared to the other leadership hierarchy in an organisation. Resistance to change can be better understood when taking into account behaviour change theory. This theory states that, “it can be difficult to get people to change their behaviour, even where there are good reasons …show more content…

According to Floyd and Wooldridge (2013), many organisations across the world prefer to use middle management to implement a strategic change. Guth and MacMillan (2011) posit, “it is well known that middle managers’ hold great importance as they act simultaneously as change recipients; absorbing change and as change implementers; applying change.” However, middle managers see the introduction of strategic change as obsolete, terming it, “The death of middle management.” There are various reasons why middle managers resist change. To start with, middle managers resist strategic change due to increased workload. According to Piderit (2012), aspects such as “larger workloads”, “replacement of permanent by temporary contracts”, “increased insecurity and surveillance”, and “a decline in lifetime employment” creates pressure at work and this brings about emotional dissension, tension, anxiety and uncertainty at work. Uncertainty creates fear for middle managers since they feel their positions are at risk, thereby resisting strategic change …show more content…

Strategic change is successful supported by middle managers when bottom-up change approach is adopted by an organisation (Kan and Parry, 2014). A bottom-up change approach usually involves middle managers in every aspect of decision and strategic change and these acts as a motivation as far as change process is concerned. According to Lorenzi and Riley (2012), “middle managers who had strategic involvement as Creators and Designers were more certain about the role within the change process and thus more likely to support strategic change within the organisation.” This shows that when a bottom-up change approach is implemented, middle managers support strategic change since they feel as the creators, designers as well as

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