Stereotypes In Advertising

Advertising is a huge market that people throughout the world use to help their company sell its products. In today’s society there is a constant struggle with stereotyping. In particular, the advertising world is known for stereotyping people based on their gender and religion but mainly gender. The new Hardees commercial has an attractive, young woman with an extremely revealing dress on and she is sexually eating one of Hardees new “wonderful” burgers. This commercial is a great example of an issue that America faces as a whole. Hardees has a history of attractive women taking part in many of their advertisements. Starting with Nina Agdal a Danish fashion model, advertising the famous fish sandwich, Playboy Mate Sarah Underwood advertising the “Memphis BBQ Thickburger”, and Kate Upton, the 2012 Sports Illustrated swimsuit model, promoting the Hardees/ Carl’s southwest patty melt. All of these not only devalue women, but also are not appropriate for the youth’s eyes, and misrepresents Hardees’s view of women as a whole. This commercial is offensive to women and could potentially cause future problems for the Hardees Corporation.

The first problem with this sexist commercial is that it devalues women as a whole and is very overly sexual. Due to the advertising world being very sexist, it is a danger to their business to promote an advertisement that the public is going to be offended by. If a man sees a attractive half naked woman eating a thick juicy burger on a television commercial, he will most likely be going to get the wrong impression of who a woman really is. With the advertising market knowing about sexism being a huge issue in the past, it creates a serious problem for women and especially for the youth. It is bad beca...

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...roblem with this is that people do not realize what sexism portrays to represent. If we could reduce the overly sexual parts in commercials, then viewers would not have anything to argue about, making society a better place.

As one can see, the Hardees commercial devalues women and represents women in a negative way from people’s viewpoints. Let’s start showing women as what they are, not in a sexual way. Yes, a woman does have breasts but the commercial should be focused on burgers and burgers only. Portraying woman to look different causes stress and can lead to depression. While the girl looks fit and in shape, one must be reminded that if she keeps eating unhealthy food like Hardees, she will loose the image of the “elastic body”. Just remember, a commercial like Hardees are great but imagine if you were a father and that was your daughter being a sexist figure.