Stax Case Study

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The plan to open a music academy to serve the neighborhood’s at-risk youth with an after school and summer music programming also gave the residents a sense of ownership and pride in the effort to rebuild and recontextualize Stax. In addition to several community meetings and outreach initiatives to gain the residents feedback, ideas, and to keep them informed, Ewarton felt hiring people from the neighborhood to help rebuild Stax was paramount. Not only in the pride the community will take in resurrecting a landmark, but in the dignity of their neighborhood as a whole. Deanie Parker recalls the success of hiring members of the community. We were very careful to reach out to other stakeholders in Soulsville USA, to keep them informed …show more content…

Sadie’s Soul Food Kitchen, a local restaurant and South Memphis mainstay, catered the event,. “We had food that we thought the people at Stax would have eaten like Ritz crackers with American cheese, vanilla wafers and cheese. We found these retro orange sodas and had them in big old metal barrels and Vienna sausages, and all kind of stuff. It was kind of a big tent revival. All these former Stax people were there, the mayor, and all the dignitaries. It was wild,” recalls Tim Sampson. In addition to the building and an interpretive plan for the museum, Ewarton announced it secured financing from public and private sources. The announcement also included the membership of its newly formed board of directors. The board consisted of board chairman Andy Cates, Stanley Cates, Charles Ewing, George Johnson of LeMoyne-Owen College, Reverend Kenneth Robinson, Howard Robertson Jr, and Deanie Parker, who became Ewarton’s full-time President and Executive Director in May. Also noted was the appointment of Sherman Wilmott as Ewarton’s Vice President and Museum Curator. Parker stated that in addition to commemorating the history of Stax in the museum, the music academy was an essential component to preserve the history and to serve the current neighborhood residents. “We felt the academy could really make a difference in the revitalization of this area. Most of the kids here are being raised by single mothers with incomes of less than $15,000 a year. Fewer than fifty percent of the families in the immediate Soulsville area have automobiles, so we wanted to make a difference to the children of the area.” Amongst the many former Stax artists and employees in attendance were Stax co-founder Estelle Axton, former co-owner and label head

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