Starbucks Vs Dunkin Donuts Research Paper

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Starbucks vs Dunkin Donuts Starbucks Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. The company was founded in 1971 in Seattle, when an English teacher Jerry Baldwin, a History teacher Zev Siegl, and a writer Gordon Bowker decided to open their own coffee shop. Now, Starbucks is the most successful coffee company in the world that serves coffee in 65 countries. Starbucks offers more than 30 blends of coffee. The prices for the product are high - it keeps the brand desirable. In this way, the main target market of Starbucks are adults from the age of 25 to 40. The coffee houses are designed to satisfy the basic needs of such customers – classic design, minimalism, comfortable furniture and newspapers. This audience has a …show more content…

It started as a donut place, but due to high contention in a fast food production, in the mid-1990 the brand became more coffee-orientated. From that time DD is known more as a coffee place. Dunkin' Donuts offers 55 different types of coffee for affordable price. The position of the label is to serve the product for everyone who needs it. Dunkin' Donuts target market are American workers from 18 to 60 years old that would like to have a fast service, they have an average salary that can cover coffee-break expenses. As brand offers donuts in their stores it makes it desirable for kids, so children could make their parents come to a cafeteria. A design of each coffee-house includes brand's colors – pink and orange. It makes each place look rosily and attract new customers to come in. A lot of customers are worried about styrofoam cups that the brand uses to serve the product. Similarities Starbucks and Dunkin' Donuts offer coffee that is easy to reach. Both of the brands have a lot of stores world-wide. Some of their stores work 24/7, and have drive-through

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