Starbucks Swot Analysis

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Starbucks Corporation. Natasha Sedminik MGMT 3001 Management Concepts & Practice University of Louisiana at Monroe Monroe, Louisiana Dr. Strickler April 6, 2014 Introduction The first Starbucks opened in Seattle, Washington in 1971 by two teachers and a writer. Their names were Jerry Baldwin, Zev Siegl, and Gordon Bowker. With more than “20,100 locations worldwide and 11,500 locations all over the United States,” it is no surprise that the company is doing so well (Huffington Post, 2014). Also, according to Fortune’s 100 best companies to work for, Starbucks was ranked number 94 out of 100, compared to its previous ranking of 73 (Starbucks, 2013). Being a huge Starbucks supporter, it seemed like the perfect company to research. This paper will discuss five major topics concerning Starbucks motivational principles, the importance of business ethics, how diversity is implemented into the company, new innovations that are going to be put into place soon, and the Starbucks SWOT analysis. Starbucks Motivational Principles Motivation is important when it comes to having and producing effective employees. The two main theories Starbucks uses to motivate employees are: ERG theory and equity theory. It was interesting to see that one method of motivating employees was based off of the ERG theory that was developed by Clayton Alderfer. The ERG theory “assumes that three basic needs influence behavior-existence, relatedness, and growth” (Kinicki & Williams, 2011). Growth needs are important to pay attention to in order to motivate employees to work effectively (Cada, 2012). Starbucks offers on the job training and education that includes: education of coffee, learning to lead, and business and communication sk... ... middle of paper ... ...order from a mobile payment application on a cell phone (Robertson, 2014). With the way technology has been advancing over the years, it is no surprise that Starbucks offers such an app to pay with a prepaid Starbucks Card from a smartphone (Robertson, 2014). By creating this new smartphone app it will increase the company’s productivity levels. Starbucks SWOT Analysis Conclusion In conclusion, Starbucks Corporation offers many great examples of what a company can do to be successful, not only with employees but for the business too. In this paper five major topics were discussed, which include: the motivational principles displayed by Starbucks, the importance of business ethics, how diversity is implemented throughout the company, and the new innovations that being put into place. All of these topics are important when trying to run a successful company.

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