Starbucks Overcoming The 2008 Recession Case Analysis

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Starbucks Overcoming the 2008 Recession Lana Jones Park University ABTRACT Many Americans suffered financially suffered from the 2008 recession, from the surge of gas prices to millions of Americans losing their jobs, and the foreclosure of homes. Many companies turned to the government for help to bail them out from going out of business and from further loses in revenue, while their expenses continued to pile up. Many Americans might wonder how a company like, Starbucks survived. Although still remaining a very successful company today, despite the adversities of an economic crises. Many individuals might look back and thank their higher power on how they survived such a difficult time. So, how did Starbucks survive? …show more content…

Like, their competitor, McDonald’s who adopted under pressure to provide healthier choices in their kid’s meals, by offering vegetables and fruits, instead of fries. According to Starbucks SWOT Analysis (2017), Starbucks saw an opportunity with the health food market with the opening of it’s first Evolution Fresh store in Washington in the year of 2012 (pg. 9). It’s recommended for a company like Starbucks, to not only adopt an app for electronic rewards, but to provide a way for consumers to provide submissions to see what they want as far as flavors goes, to stay ahead of its competition, in knowing what consumer’s want should always be on the top list of providing great tasting products. Lays once conducted a survey for its customers, to introduce possible new flavors for chips, it not only gained media attention, in 2012, but had a great slogan for its campaign. They called “Do US a Flavor, “ and it was a …show more content…

Contemporary Strategy Analysis. Wiley, 2012. Starbucks Corporation. (2014). Starbucks Corporation - Accelerated Growth Plan, 1-21. Starbucks Corporation SWOT Analysis. (2017), Starbucks Corporation SWOT Analysis, 1-9. Analysis, 1-9. Starbucks Customer Profile; Relationship Marketing Customer Analysis | Strategic Driven: http://www.strategicdriven.com/marketing-insights-blog/starbucks-customer-profile-relationship-marketing-customer-analysis/ Starbucks recalls 2.8MILLION metal straws after children are left with cuts | Daily Mail Online: http://www.dailymail.co.uk/news/article-3720528/Starbucks-recalls-2-8MILLION-metal-straws-children-left-cuts-mouth.html Starbucks Recalls Stainless Steel Beverage Straws | Starbucks Newsroom: https://news.starbucks.com/news/starbucks-recalls-stainless-steel-beverage-straws Starbucks Reusable Plastic Cups — Green or Greenwash? - We Hate To Waste: http://www.wehatetowaste.com/starbucks-cup/ With Tastes Growing Healthier, McDonald’s Aims to Adapt Its Menu - The New York Times: http://www.nytimes.com/2013/09/27/business/mcdonalds-moves-toward-a-healthier-menu.html What Lay's "Do Us a Flavor" Campaign Says About Marketing:

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