Starbucks In The Forbidden City

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I think that the Starbucks in The Forbidden City and the Insadong district should pull out of there. I think that the money and effort can go it to a store that will be productive elsewhere. I don’t see a need in being in a location where the majority of the population does not want the Starbucks there. I think that it is very much “American” thing to try and shove our way in and that is not the life style of many of the locals.
OLD ASSUPTION VERSUS MARKET REALITY
The first thing that I base my decision off of is a section from the book The Art of Global Thinking. The section is titled Old Assumption Versus Market Reality (Cyr, 2002). This section tells how Genera Motors assumed that the U.S. only cared about gadgets and only produced vehicles with different levels of cars with gadgets. The wealthier you were the more gadgets a person had in the car. This thought failed them because times changed and so did the wants for cars. The Japanese were able to produce a fuel …show more content…

170-172). I think that if they want to avoid the potential political risk they should pull the stores out. This could end as bad publicity for Starbucks. History tells us that the bad news is what we hear more often than the good. I don’t think that this issue will cause any Political Uncertainty. I do, on the other hand, for see there being potential for Policy Uncertainty. I can see the locals taking the initiative to get laws adjusted to protect the areas that are sacred and make it to where only locals can run local businesses on the premises. This would have a direct impact on Starbucks. I think that in order for them to protect their reputation they can take the store out before it even gets to that point. I do not see it being worth the fight when they have so many stores over there that are profitable. They can put the Starbucks close to the area and still get the same

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