Starbucks

772 Words2 Pages
bulb-icon

Recommended: Competitive strategy of Starbucks

Serving as a social lubricant, Starbucks has offered people, exquisite, one of a kind coffee all over the world. Starting in Seattle, Washington back in 1971, it has expanded rapidly all over the world with more than 20,000 stores open today (Starbucks.com). The Starbucks locations offer hot and cold coffee beverages plus food items. While prices vary, Starbucks offers coffees anywhere from about $2 dollars to about $5. Their standard sizes are named in a different way, starting from a Tall, to a Grande, to a Venti and even a Trenti. Attracting customers by offering facilities like free Wi-Fi internet access, makes Starbucks a convenient social interaction restaurant. Some of the most compelling marketing strategies Starbucks offer to its customers is its warm atmosphere, environmentally friendly establishment, and good reputation. A Starbucks experience starts as soon as a prospective customer walks in through the front glass door. Starbucks takes pride in posting a sign to the glass window, next to their doors, which reads “Starbucks is a smoke-free environment”. It automatically gives it a warm atmosphere to those who wish to bring children and elderly. Since, Starbucks is a huge fan of the winter holidays, on any given day in December, customers are bound to witness holiday spirited décor all over the locality. The glass doors, windows, and light blue dark green walls are decorated with white leaves and snow crystals all across. Generally speaking, Starbucks locations have a bulletin board on one wall filled with posters of community involvement. Starbucks’ Shared Planet motto is imprinted to the black chalk board. It entails a commitment to the coffee and community it serves. It reads the following: It’s our COMMITMENT to... ... middle of paper ... ...offee in a recycled cup from fair trade and labor, makes people pleased. One can literally enjoy buying coffee and participating in the Starbucks Lifestyle (Starbucks.com). Incorporating the company’s philosophies helps promote itself. Ultimately, based on all of these elements together, help us understand why we should buy, if not at least approach, coffee at Starbucks. All of these individual rhetorical strategies employed in Starbucks help us understand why we should participate by consuming. Starbucks makes one feel at home or cozy when they enter and socialize. Consuming Starbucks makes one feel engaged and part of the circle. Indeed, rhetorical elements are found in their marketing franchise. Starbucks does an amazing job in appealing its customers in buying coffee through its warm atmosphere, environmental concern and reputation. Works Cited starbucks.com

Show More
Related

  • Servant Leadership Principles Of Starbucks

    910 Words  | 2 Pages

    The main stakeholders of Starbucks include the employees, customers, suppliers, investors, environment and the government (Thompson, 2015). Starbucks gives priority to their staff and ensures that they are happy with the provision of better working conditions, job security, and higher wages. Thus, the company builds the community, facilitating the growth of the employees. The company listens to their customers to improve the quality of service and products. For instance, Starbucks creates a warm and friendly relation with customers to satisfy their social responsibility with this stakeholder. By ensuring their suppliers are properly paid through their Coffee and Farmer Equity (CAFÉ) program, Starbucks fulfills their commitment to the suppliers through awareness. The company creates eco-conscious stores (Starbucks Corporation, 2016) and ensures to follow environmentally sound business practices using their foresight. Starbucks supports the emergency relief services. In 2005, they helped rebuild the Hurricane Katrina struck areas (Adams, 2007). Through their high financial performance in the industry, the company meets the interests of the investors proving the ability to conceptualize. Being an international company, Starbucks remains respectful of the people’s perspectives from the respective governments. Thus, they satisfy their commitment and

    Read More

  • Starbucks Business Communication Practices

    1843 Words  | 4 Pages

    Visit Starbucks.com and you enter a virtual world of delight. Consumers can “sample” over 30 blends of coffee; find Starbucks coffeehouse locations, or learn about Starbucks Hear Music®, where customers can “burn personalized CDs, use listening stations to explore musical recommendations, enjoy a handcrafted Starbucks® beverage, or surf the web at (a) T-Mobile Wi-Fi enabled coffee bar” (Starbucks, 2008). Starbucks uses their website to communicate with their consumers about their company’s mission, social responsibility, business ethnic and compliance, diversity relations and press releases. Consumers can even read about the latest “rumor responses” that Starbucks wants to clarify about misinformation regarding the company. From the “click” of a button you can shop for Starbucks merchandise or check the balance on your Starbucks Card, the Starbucks website has got their customers needs in mind.

    Read More

  • Starbucks versus McDonald’s Code of Business Ethics, an analysis

    983 Words  | 2 Pages

    Starbucks not only shapes a defined importance on its product, the coffee, but also the relationships on its partners, its customers and its shareholders to create diversity, “to create a place where each of us can be ourselves” (Starbucks Coffee), to treat all related partners with dignity and respect at the greatest corporate level. In this sense, Starbucks involves its customers, its neighbors and is shareholders to participate in the community to “be a force for positive action—bringing together [its] partners, customers, and the community to contribute every day (Starbucks Coffee).

    Read More

  • Marketing Research Plan: Starbucks in China

    1269 Words  | 3 Pages

    Starbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...

    Read More

  • Starbucks

    1328 Words  | 3 Pages

    Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.

    Read More

  • Starbucks Business Ethics Case Analysis

    1448 Words  | 3 Pages

    With a council in place and clear ethical guidelines established, we are sure that Starbucks will reconsider its current position on coffee trademarks and make way for new and improved trade between us and the whole world.

    Read More

  • Starbucks Environmental Scan

    1125 Words  | 3 Pages

    Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.

    Read More

  • Starbucks Observation

    774 Words  | 2 Pages

    For the assignment, I went with Rosy Perez to observe people at the Starbucks located on Cooper Street in Arlington, Texas. Although this was not a new location for either one of us, we picked to observe the establishment on Valentine’s Day. The hope was that a holiday might change the setting. By choosing a Starbucks, there was a greater possibility to blend in to the surroundings better.

    Read More

  • Starbucks: A business model for success now and in the future

    1470 Words  | 3 Pages

    The Starbucks Corporation is built around an experience, the Starbucks experience. While the Starbucks experience is most notably associated with the way customers are treated, one could argue however, that the Starbucks experience transcends just the way customers are treated. The Starbucks experience is an all encompassing culture that revolves not just around customers but also to employees, or “partners” and suppliers. Burks (2009) notes that the company cares about the footprint it leaves, no matter where it does business; “the company is dedicated to making positive contributions to the communities where it doe...

    Read More

  • Starbucks Coffee Shop

    795 Words  | 2 Pages

    When you walk in a Starbucks coffee shop the amazing aroma of coffee beans being brewed creates a smell so wonderful you can almost taste your favorite coffee or espresso drink; even before you have the drink in your hand. The sound of steaming milk and blenders full of Frapachinoes echoes through the air. Five people in green aprons wearing black or white collared shirts working swiftly, to ensure the quickest best service as possible. The two Baristas at the cash registers would call out the drinks to the two people at the bar. One employee doing odd jobs call expediting. A tall, slender dark haired man wearing a black suit possibly Armoni or Gucci, carrying a briefcase approaches register one. A trendy mom with a 5 year old wearing black capri pants, white blouse, and designer sunglasses orders Grande, non-fat, extra hot, one equal late at register two. The floor is so clean you could even eat off of it. The jazzy interior screams to be that of an Italian café. This appeared to be an ideal environment to sit and enjoy your beverage and possibly a pastr...

    Read More

  • Target Market Analysis of Starbucks

    2718 Words  | 6 Pages

    Starbucks Company was established in 1971 with their first store in Western Avenue from that same year to 1976. They started as retailers of ground coffee tea and spices with a single in Seattle’s historic Pike Place Market. Starbucks is named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea-featuring a twin-tailed siren from Greek mythology. Starbucks had always wanted to inspire the human spirit. They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and they offer some of the world’s finest fresh-roasted whole bean coffees. Their coffee houses have become a beacon for coffee lovers everywhere. Starbucks believe that they can elevate their customers, partners, suppliers and neighbours to create positive change. They call their corporate offices “a support centre” for some reasons. They try to make everything they do there to support their retail store partners and make an impact on the communities they serve. They have a research and development team of over 200 people which are responsible for the science behind their great products. They are the innovators of delicious beverages and brewing equipments. They drive the innovations, conduct the research and test products. They have a public affairs, communications and community team of over 50 people who promotes and protects the company’s reputation all around the world. They also have a partner resources team of over 500 people that help their partners all around the world become their very best...

    Read More

  • Starbucks Going Global Fast

    737 Words  | 2 Pages

    There have been some distinguished controllable and uncontrollable elements Starbucks has encountered when entering global markets. The strategies of any company’s goals are vital to its success. This is one area Starbucks has excelled in, just as McDonald’s has in recent years. Starbucks has paralleled its branding with the actions found at any Starbucks across the world. They have an excellent company vision, which they stick to, which in turn assists their brand image. Starbucks’ image has been achieved not only through this and their massive global entrance, but through their ability to provide honest quality service.

    Read More

  • Starbucks

    1009 Words  | 3 Pages

    "Rewarding everyday moments". The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place between home and office, where you can escape, reflect, read, chat or listen. They have become the largest player in the coffee industry and is still looking for avenues to expand themselves.

    Read More

  • Starbucks' Business Strategies

    998 Words  | 2 Pages

    The strategic vision that Howard Schultz had for Starbucks was "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow". This s...

    Read More

  • My Recommendation To Starbucks

    1006 Words  | 3 Pages

    Vancouver, BC, V6E 4A2. Well, I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me. I started with the door handle it was like a handshake between the store and me, it was not there by accident it was already providing me with some advertisement about the coffee I was about to buy. Layout of entrance zone plays an important role to represent a coffee house first impression. Starbucks design their entrance layout in a desirable manner and placing their main promotion menus at the end caps. Entrances and exit points directly affect loyalty most significantly. It was all about flow getting customers in and out of their store in the most efficient

    Read More

More about Starbucks

Open Document