Stakeholder Analysis Of Coffee Island's Stakeholders Of Coffee Island

Coffee Island’s Stakeholders:

1. Employees - Market

2. Customers - Market

3. Suppliers – Market

4. Owners - Market

5. Franchisees - Market

6. Government – Non-Market

7. Environment - Non-Market

8. Local Communities – Non Market

1. Employees:

For every company employees group is the most important stakeholder group. If a company has happy employees their customers will be doubly pleased.

Employees of Coffee Island company are all the individuals that work for the company or any other franchised store either part-time or full time, under a contract of employment and has rights and duties. Employees of Coffee Island are the baristas, the cleaners the managers, the marketers, the chemists of their laboratories, CEO and anyone who works for

As stakeholders employees tend to demand the best working conditions. Employees demands for high wages and also as human beings they want to feel secure at each level of their job environment. Coffee Island as a company must lower at the minimum level the employee turnover rate at each country operates. At the moment due to the fact of crisis worldwide and mostly in Cyprus and Greece where the company operates most, the wages are very low in general for the most workers of the markets referred above. Coffee Island is not an exemption, the employees are given the minimum legally mandated minimum wage. Salaries upgrades police must be addressed to a company which it seems and tend to become a multinational company. As a social responsible company they must address policies in order to push their employees to become better and better. Policies to motivate the employees, such as scholarships for the best employees that in the near future they will be upgraded to store managers and many more. The last point we want to highlight is that a company must hear and receive opinions of its employees in order to learn from them and make them feel that are useful at each aspect of the