Sports Marketing Research Paper

Sport Marketing

In the field of marketing as with almost every major or career path people want to inform and teach others about their trade or what they have interest in. These sources in the field may come from magazines, books and reports as well as websites online. There are two types of sources when it comes to delivering that message to the attended audience, first there are authoritative sources which are done by someone that is actually in the selective field of work, these could be trade or a scholarly journal. The other type are popular sources which are done so by someone in that has interest in the field but is not quite in it but with knowledge about it to share with others. When it comes to sports marketing and player personnel

One of the best sources that I was able to find was a Journal from the Sport Marketing Association titled "Sport Marketing Quarterly". This journal is a collection of articles from people that actually work as sport marketers, is also makes it a trade journal. The articles are published in March, June, September, and December and for each of these months people in the field share their research to advance the study and practice of sport marketing. The audience of this publication are people that are in the sport marketing field or members of a sports team front office that are interested in gaining more sales and having their team advertised in big markets alongside other great teams and professionals. I feel the website is easy to navigate around and even if you did not know much about the field you could visit this site and would not have much trouble finding out where to go. There were not too many ads on this site which could be due to the fact that you have to subscribe or become a member to gain full access to the site. The only ad that was on the home page was for the West Virginia University. Also, the site has a list of all the recent articles that have been released with a link where you could purchase it