Since the creation of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league, including the NBA, NHL, MLB, NFL and NASCAR, are sponsored by and use Gatorade Thirst Quencher. All Sport and Powerade, two other smaller market sports drinks, have limited sponsorships of smaller sports leagues including the NCAA. The question is, how effective is Gatorade and other sports drinks in doing what it they're advertised to do? One has to wonder if the wide use of Gatorade is merely due to billions of dollars of advertising pumped in by the company or if it actually does provide some benefits to athletes. The majority of the internet research to determine the effectiveness of sports drinks will center on Gatorade because it is the only sports drink with significant information on the internet. It shouldn't be too much of problem comparing sports drinks due to the fact that most of the sports drinks have rather similar ingredients.
The major reason anyone drinks fluid before, during and after physical activity is to replace the water that is lost through sweat. If the water isn't replaced dehydration will occur and performance will be hampered. The purpose of Gatorade and other sports drinks is to help rehydrate your body quickly and help improve performance and productivity. This is accomplished through a well balanced mix of water, sugar (carbohydrates) and salts (electrolytes), the major ingredients in most sports drinks. These ingredients, combined with a variety of fruit flavors, create pleasant tasting drinks that according to the companies are suppose to help your athletic performance. Three major problems we face every day from physical exertion is the loss of water and electrolytes...
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...paper is to help people understand more about sports drinks before they decide whether or not to use them. Overall, your athletic performance will not decline because you don't use Gatorade, but in the search for ways to improve athletic performance the use of sports drinks is a very good place to start.
Bibliography
Internet Sites Used.
www.Gatorade.com
www.Coca-cola.com
www.saftyman@mail2.quiknet.com
Research Articles.
Burke,L.M. (1993). Dietary supplements in sports. Sports Medicine, 15(1), 43-65.
Davis,J.M. (1990). Fluid availability of sports drinks differing in carbohydrate type and concentration. American Journal of Clinical Nutrition, 51(6), 1054-7.
Ryan, A.J.(1991). Consumption of carbonated and noncarbonated sports drinks during prolonged treadmill exercise in the heat.International Journal of Sports Nutrition 1 (3),225-39
Overall, I think there is some really great information out there about the lives of Charlemagne, no matter which version of himself you're looking into. What we really need to remember is that we currently have no way of knowing anything more about him than what has already been written down and, for the most part, based off a very personal opinion of Charlemagne. This isn't necessarily a bad thing, although it can make learning about Charlemagne a little tough; we just have to realize that there are some really great resources out there to inform us about his life, as long as you are taking the uncertainty and personal bias into account while doing the research, I think the information can be utilized extremely well.
Fink, Heather Hedrick., Alan E. Mikesky, and Lisa A. Burgoon. (2012). Practical Applications in Sports Nutrition,3rd edition. Sudbury, MA: Jones & Bartlett Learning.
... with a strong basis that is the starting point for everything that happens within the group. The structure of the insurgency will effect wether the organization has discipline or not, like Staniland states “the structure of the social ties on which an organization was originally built shapes the new institutions that that emerge” (p.148). Although some insurgencies are an exception, most prosper because of their strong social basis’, in order to determine wether or not material objects such a diamonds and drugs will effect the insurgency negatively or positively, the answer is usually within how the group was built. “Organizations built through strong preexisting ties can rapidly absorb and use large resource endowments without losing discipline, whereas fragmented groups built on weak social ties fall prey to military ineffectiveness and internal conflict” (p.174).
Instead of just sponsoring professional athletes to show the benefits of Gatorade to everyday athletes, Gatorade used the popularity and power of the pros to depict a different, broader social message. Along with spectacular technical aspects and varying settings, Gatorade was able to prove to all people that victory in anything or any place comes from initial defeat and was able to ignite the self-drive that all of humanity contains but struggles to find. This strong emotion that is felt in just 67 seconds changes the perception of Gatorade and all it stands for. By directing their message at such a wide audience, they were able to change its reputation and prove that Gatorade products are not just for athletes, but for everyone. With “The Secret to Victory,” Gatorade has inspired and instilled a new sense of motivation in viewers but has also successfully and ingeniously created a much larger consumer
In the play, Fences written by August Wilson takes place in the 1940s in Pittsburg during the Civil Rights era. The main characters of the play Fences are: Troy Maxson, (Rose’s husband), Bono (Troy’s best friend), Rose (Troy’s wife), Lyons (Troy’s son from a previous marriage), Gabriel (Troy’s brother), and Cory (Troy and Rose’s son). The play opened out with Troy and Bono drinking and having their regular talks on a Friday in the yard of the Maxson’s household. As the play continues, we learn the different personalities o...
After PDB acquired Crescent Pure in July of 2013, its management team was faced with a decision when discussing how the product was to be marketed -- some felt that the drink’s energizing ingredients would make it a better fit as an energy drink, while others felt that its hydrating elements would make it a better fit as a sports drink (Quelch, Zalsoh 2014). Crescent Pure was founded in 2008, as founder Peter Hooper wanted “a drink that would refresh, energize and enhance mental focus” (pg 2). However, Crescent Pure will be PDB’s first entry in the U.S., sports and/or energy beverage markets; therefore, in discussing the
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
In 2002, a group of Australian researchers published a paper entitled the "Effect of different protocols of caffeine intake on metabolism and endurance performance". Caffeine use during sporting events has become much more popular and has widely studied. The purpose of the research was to examine the work increasing (ergogenic) effects of differing regiments of caffeine on metabolism and performance while simulating the typical nutritional preparation an athlete would do for a race. The study also sought to examine the effect of timing of caffeine intake, comparing results when caffeine was given before an event (precaf) to results from caffeine given during an event (durcaf). In addition, the researchers wanted to understand the practice of endurance athletes drinking defizzed Coca-Cola towards the end of a race. It was widely observed that many triathletes and marathoners feel they derive a boost from consuming Coca-Cola in the final stages of an event as a replacement to sports drinks.
Zmuda, Natalie. "What's a Sport? Gatorade Redefines to Broaden Target." Advertising Age News RSS. AdAge.com, 12 Apr. 2010. Web. 24 Mar. 2014.
mistakes in life that he did. Also, there is conflict including Troy and his young daughter Raynell. By looking at the root of this conflict, one can better grasp the contribution it makes to the drama.
Competition also presents itself in original sports drinks, such as Gatorade (Pepsi) and Powerade (Coca Cola). Furthermore, premixed alcoholic drinks like the Smirnoff range form part of the competition.
In the present society, people’s schedules tend to be extremely hectic due to either strenuous work schedules or keeping up with school and families. Due to this, numerous individuals do not obtain the recommended eight hours of sleep. On top of not getting enough sleep, they do not eat the proper foods to nourish their bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink energy drinks as an easy and fast way to get a boost of energy. Energy drinks have been around since the nineteen-sixties and have become increasingly more popular. There are hundreds of different brands of energy drinks that are sold in grocery stores and gas stations today, and worse than that billions of them are consumed every year. Even though multiple energy drinks are consumed every year, many people are uninformed about; what an energy drink is, what the benefits and non-benefits are, what different types of energy drinks there are, and how mixing them with alcohol can be seriously dangerous.
In addition, Rose uses the fence, symbolically, to keep Troy in because she wants to keep him close and unknowingly to keep him away from his mistress, Alberta, whom she, (Rose), doesn’t find about until Act 2, Scene 1 of the play. On the contrary, Troy, symbolically, wants to keep people out with the fence. In the play, Troy uses the fence as a way to keep Cory out, this is directly after...
... possible not only through love but communication especially. I pride myself in many things about this situation, not only because I was there when it counted, but I was able to stand up and articulate the necessary communication that was needed between individuals.
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue