Sports And Social Media Analysis

656 Words2 Pages

The commercial growth and popularity of sports is no doubt being fueled by a combination of media and corporate sponsorships in a myriad of ways. First of all media has changed the way we watch sports. It has become an avenue for people to enjoy sports through the unique perspective of different announcers and see the game and athletes in a different light. This also allows individuals to get the same entertainment value for just the price of their cable. Through the various media outlets television Internet and nowadays-social media we have become accustomed to seeing corporate sponsors like Nike, Under Armour, and McDonalds attach their name popular succeeding athletes to help sell their products and grow the popularity of the sport (Coakley, 2017, p. 341-349) …show more content…

Tiger was a child phenomenon at two years old on television showing his advanced skills even at that age. This created a media storm even when it wasn't as popular as today. Once he hit the collegiate level and professional level he changed the popularity and interest of golf because people remember the little kid on television over a decade ago and they wanted to see the hype of this athlete. He lived up to the hype constantly on top of the leader boards and winning tournaments increased ticket sales and viewership that allowed tournaments to increase the prize money, add popular corporate sponsors giving their products exposure as well.

Additionally, this paved the way for younger athletes across the globe to explore golf because they looked up to Tiger so they went out and bought Nike clothes and golf equipment and work to become as successful as he was. Tiger Woods was monumental in shaping what golf is today by it is covered and how much money is made.

Part

Show More
Related

  • How Baseball was changed by Jackie Robinson

    1425 Words  | 3 Pages

    Jackie Robinson changed the way baseball is looked at by Americans. Also, he broke a huge barrier in American History. Robinson helped get rid of segregation. He also, is down as one on of the most respected men in baseball history. Not only a wonderful ball player, but also a wonderful man who went through so much and helped create a path for current and future African American baseball players.

    Read More

  • The Accomplishments Of Jack Nicklaus

    953 Words  | 2 Pages

    Golf is a sport of fun shots, and frustration shots. One of the best players ever to play the sport was Jack Nicklaus. Nicklaus had many accomplishments in golf and even though I will not mention all of his accomplishments I will mention some of the most important. Jack won six Masters Tournaments, the Masters is the biggest golf tournament of the whole year, and he won his sixth Masters at the age of forty-six! He won seventy-three PGA tour wins and eighteen majors, meaning that he won either the U.S. open, the Open Championship, the Masters Tournament, or the PGA Championship eighteen times! Jack even won PGA tour player of the year five times! Jack’s accomplishments are very good but we have to start at the beginning.

    Read More

  • The Inspirational Mickey Mantle

    656 Words  | 2 Pages

    He influenced young boys by his record-breaking statistics, became a pop icon to common folk, and generated funds for needy causes. "All the ballparks and the big crowds have a certain mystique. You feel attached, permanently wedded to the sounds that ring out, to the fans chanting your name, even when there are only four or five thousand in the stands on a Wednesday afternoon. " - Mickey Mantle (Frommer). The Mick, or the Commerce Comet, did the exact same thing and was the hero of young boys playing America’s favorite pastime.

    Read More

  • Jim Thorpe the Athlete that wrote his own Rules and Records

    1945 Words  | 4 Pages

    He silenced many racist people and also set many records at the same time. He was given the respect he earned through everything he did throughout his lifetime. He is the greatest athlete who ever lived and could be the greatest athlete who ever will live. Jim was the greatest athlete of the twentieth century, so if you ever think about who the greatest athlete of the twentieth century was, you will know the answer.

    Read More

  • Jackie Robinson Thesis

    1298 Words  | 3 Pages

    Jackie Robinson did more in his short baseball career than anyone else ever did for the sport. He was always able to push on despite the criticisms and punishment he took from others. No other man can say that they broke the color barrier or that they changed the sport of baseball forever. To do what he did required strength and the ability to endure physical and mental pain. Jackie Robinson was the first African-American Major League Baseball player. He knew that if he failed to integrate baseball he could delay civil rights. By doing what he did, Jackie Robinson contributed greatly to the civil rights movement. His life experiences and hardships allowed him to leave a mark on civil rights that extended farther than just baseball.

    Read More

  • Arthur Ashe Legacy

    886 Words  | 2 Pages

    In conclusion, Arthur Ashe successfully accomplished his American Dream, earned admiration from many and was recognized as one of the greatest tennis player in the country. As one of the first African American male tennis player who overcame inequality, he became an inspiration to others and encouraged them to work hard for their dreams. It had been years ever since his death in 1993, yet his legacy still live on.

    Read More

  • Michael Jordan Retirement

    443 Words  | 1 Pages

    Jordan's importance to the game of Basketball and the Sports Industry in general is extremely significant. Michael Jordan single-handedly shaped and molded the Chicago Bulls into a winning organization. Jordan’s legacy will forever live on as, the most popular, successful, and greatest NBA player of all time. He has done all of this in his lifetime, while dealing with constant adversity, his life experiences have helped mold him into a humble man, who is constantly chasing greatness in everything he

    Read More

  • Analysis Of Tiger Woods Broadens The Sport Of Golf

    852 Words  | 2 Pages

    It didn’t take him any time to tempt the sponsors and give them a run for their money. He had already gained $60 million in sponsorships by the end of his first tournament. Woods was not just an average amateur that maybe, one day, would make it to the professional level. Little did he, 20 years later not only is he doing what he loves, he is also encouraging others to love the sport of golf. Golf was not a surprisingly known sport, like football, it was a sport that most people would never think of making a career out of. Golf maintained mostly white men that were in their later years of life, Woods being only 21 was a bit of a shocker to the entire

    Read More

  • Babe Ruth Biography

    830 Words  | 2 Pages

    ...ose enthusiam for the game of baseball. But when Babe came to the league, he rebuild the whole sport and brought more fans than any other individual or team. When baseball got popular later on, more sports such as football and soocer also developed in the United States. In other words, Babe Ruth did not only just help baseball but helped also popularize other sports all around the world within his contributions.

    Read More

  • Analysis Of Tiger Woods

    785 Words  | 2 Pages

    Throughout the history of golf there have been many players that carry a sense of dominance, but none greater than Tiger Woods. His competitiveness and the way he strives for excellence is one of the main reasons Tiger is beyond talented. Woods has the most decorative career resume along with being the face of a multi-billion-dollar company Nike. He has gone through lots of ups and downs in his career. Although his career is filled with incredible accolades. Tiger Woods is the greatest golfer of all time, and the first billionaire sportsman, but he also struggles with his actions off the course.

    Read More

  • Jackie Robinson's Impact on Baseball

    1572 Words  | 4 Pages

    Although Jackie Robinson was not the best African-American baseball player of his time, his attitude and ability to handle racist harassment led the way for the rest of his race to play Major League Baseball, amongst other sports. Being accepted into professional sports also helped African-Americans become more easily accepted into other aspects of life. Jackie's impact in the world for the black population is enormous.

    Read More

  • Tiger Woods

    951 Words  | 2 Pages

    1998 would prove to be a bit of a slump for Tiger. While focusing more on improving his swing than winning, due to his changing body, he only won one event and dipped to fourth overall on the money list. This was somewhat a good thing, because at the onset of his career there was criticism and speculation about the possibility that Tiger was so good that he would ultimately be bad for the game.

    Read More

  • Social Media In Sports Essay

    1335 Words  | 3 Pages

    The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.

    Read More

  • Michael Jordan Role Model

    1024 Words  | 3 Pages

    Michael Jordan not only changed the game of basketball, but more importantly, he changed the sports industry. Because of his American values of motivation, dedication, and a hard work ethic, he has helped define the way society views the sports industry. When people think of Michael Jordan, the thoughts that come to mind are most likely something to do with his Jordan Brand. Jordan had endorsements ranging from food products, store products, and his own brand “Jordan.”

    Read More

  • The Role of Economics in Sports

    5002 Words  | 11 Pages

    A young boy goes up to his mother and says, "Mommy! I want to be a baseball player!" If this was said in 1930, the boy's mother probably would have told the boy, "That's not future for you! You need to get a real job and make good money." If this was said in 1999, the boy's mother probably would have said, "Let's go to the store and buy you a baseball glove so you can start to practice." It is visible to every sports fan that in the past few decades, sports has undergone a whole new renovation. It isn't just an activity that is played for fun. It is a business in which owner and players attempt to coincide. It is a business where TV controls fan interest. It is also a business that affects many people's lives, both monetary and living aspects. There are many aspects that are involved with the economics of sport. Each one having unique qualities that adds to the greatest source of entertainment.

    Read More

More about Sports And Social Media Analysis

Open Document