Southwest Airlines Organizational Culture

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Recommended: Importance of diversity in organizations

This chapter will focus on defining the creative marketing and organizational culture theories that correspond to the stated hypothesis. The necessities identified regarding these subjects will provide a clear understanding of what Southwest needs to address to regain its competitive advantage. A comparison of other organizations that also experienced marketing and/or cultural issues will be presented. This chapter will additionally compare the management strategies implemented by those businesses and their outcomes. Implementing comparable strategies will provide Southwest Airlines with the necessary strategic plan to reverse its current situation.
Organizational Culture According to authors Hill and Jones (2010), stated that to obtain a …show more content…

Lambert (2016) writes that innovation cannot occur without a diverse group of employees (p. 68). Individual and team innovation is supported by the organizational culture (Lambert, J. 2016 (p. 68). He also states that employees that have a sense of belonging, are more willing to share their ideas and contribute their creativity to the organization (2016, p. 68). Lambert’s identifies that diversity in the workplace, has a direct link to greater innovation and improved company performance (2016, p. 68). This supportive environment for a diverse employee base does not only give the employee a feeling of belonging but diversity enhances creativity among employees and positively impacts how an organization …show more content…

AQR had Spirit Airlines score on customer complaints rating at -3.18 which was the worst of all the airlines tracked by AQR (Bowen and Headley, 2016, p. 15). Spirit Airlines CEO, Ben Baldanza, discussed during an interview the hard facts regarding his airline (Burson, 2014). Spirit prides itself on being a low cost airline so they implement policies that allows them the luxury to do whatever it takes to maintain the lowest fares possible. Included in their low cost structure is reducing leg room so that they can maximize seating on their planes. If you want more leg room you will pay extra for that. They charge for every bag including carry-on bags that are too big to fit under the seat in front of you. Spirit is planning on eliminating reclining seats on their flights and have decided not to offer inflight TV’s on their flights as they increase the weight of their jets which translates into increased fuel cost and cuts into their profits (Burson,

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