Competitive Analysis
Sony
Financial Status and History
Revenue growth same as industry average
Likelihood of Entry or Retaliation
The first digital cameras for consumer use were the Apple QuickTake 100 (February 17th, 1994) and the Kodak DC40 (March 28th, 1995). Sony entered the imaging market with their first digital camera, the CyberShot Digital Still Camera in 1996.
In April of 2001, Kodak announced its first digital photo printer.
In August of 2001, Sony announced its first digital photo printer (was smaller and more lightweight than Kodak’s).
Sony is in a different industry than Kodak. Sony belongs to the Audio/Video Equipment Industry where Eastman Kodak is in the Photography Industry. Sony, however does manufacture photographical tools. Based on the two companies’ history, Kodak will likely continue to have a larger selection of electronic photography products, but Sony will continue to develop similar products, often “improved” versions of Kodak’s original products.
http://inventors.about.com/library/inventors/bldigitalcamera.htm by Mary Bellis http://www.dpreview.com/news/0108/01082107sonydppmp1.asp http://www.dpreview.com/news/0104/01042301kodakcamerasys.asp
Management Profile
Nobuyuki Idei - Chairman and Group Chief Executive Officer
Strong background in international marketing
Degree in Politics and Economics
Leading Sony into the digital age and developing Sony’s brand image
Kunitake Ando – Presient
Engineered Sony’s re-entry into the personal computer market (VAIO)
University of Tokyo School of Economics
Worked for Sony’s A/V Products and Established Sony Prudential Live Insurance
Howard Stringer – Chariman and CEO of Sony Corporation of America
Oversees Sony Pictures Entertainment (parent of Columbia Picutres), Sony Pictures TV, Sony Pictures Digital and Sony Electronics, Inc.
Worked for 30 years as a journalist, producer and executive at CBS
President of CBS
Works in entertainment http://www.sony.com/SCA/senior_mgmnt.shtml Strategic Capabilities Assesment
Scenario Analysis
Components of Competitive Intelligence
Future Objectives and Current Strategy
“Transformation 60 Program”
Undergoing Structural Reform
Cutting fixed costs by reducing 9000 jobs
Reducing production/distribution/service points by 10%
Reducing the number of suppliers and building strategic partnerships
Reducing the number of parts
Rationalizing non-production costs
Continue to strengthen Electronics Convergence Strategy
Converge technology and resources in home and mobile electronics---customers can use them interchangeably
Invest in semiconductors and key devices to differentiation and added value
CMOS Image Sensor and CCDs to achieve higher resolution/image quality
**really focus on converging technology and resources and focus on adding value and differentiation
Strengthen Demand and Supply Chain management
http://www.sony.net/SonyInfo/IR/info/presen/mr_keiho/20040519/qfhh7c000000c5t2-att/sony2004strategy.pdf
Sony is investing $60B in 2005 and 2006 to build new production wings that will focus on semiconductors that enhance imaging.
Sony and Samsung have entered a cross-licensing agreement that will allow mutual usage of the companies’ patent portfolios. http://www.sony.net/SonyInfo/News/Press/200412/04-1214E/ Sony plans to consolidate various business segments to accelerate and market the development of next generation devices and entertainment.
Assumptions
Based on Sony’s current and future strategies, Sony assumes customers will perceive added value when A.
The court stated that it was the school board decision to give such a risky individual, as a trusted professional employee with authority over students. Therefore, the school board must be held accountable when those risks emerge and cause loss or damages to innocent student.
Yell, M.L., & Rozalski, M.E. (2008). The impact of legislation and litigation on discipline and student behavior in the classroom. Preventing School Failure, 52(3), 7-16.
Schools are taking away our civil liberties, and this paper will tell you what they are stripping from us. Schools have taken away a few of the amendments of the bill of rights. The school has stripped us of parts of Amendment 1, and all of Amendment 5, and changed Amendment 6. With Amendment 6, they reverse it completely. In this paper, you will learn which amendments the school has taken away from us and what they did with them.
Sony the Japanese consumer electronics giant has been at the cutting edge of new technological developments since the company's founding by Akio Morita and Masaru Ibuka in 1946. Sony is one of the most respected companies world-wide. Its ability to innovate new markets and constant drive for self-improvement earned Sony world-wide sales of $36 billion in 1995. Sony manufactures video equipment, televisions, audio equipment, but is not just a leader in the world of electronics. Its acquisition of CBS Records in 1988 and Columbia Pictures Entertainment in 1989 have raised its profile as an entertainment company, backed by the recent launch of its own games console, the Sony Playstation.
These words were: "unique," to ensure that Sony would always be an innovative company; "quality," reflecting emphasis on product quality; "speed," in the form of a framework that would enable the company to respond quickly and decisively to new market conditions; and "cost," reflecting the importance of competitive pricing once the other three conditions were fully met. For Sony, quality has always been an extremely important element of its business philosophy. And Sony continues to place increasing emphasis on quality issues throughout the
effectively is a huge driver for Sony. Invention and innovation? The need to create new technology and new productions within Sony can be a major drive for the research and development department within the company. The.. A business such as Sony who have achieved a breakthrough which is patented is a major sustainable competitive advantage over other.
While the Nintendo name is most closely associated with a video game platform (the NES), the company's real focus has always been the games rather than the platform. Herein lies the true distinction between Nintendo and its two larger rivals. Nintendo seeks to make good games. Microsoft and Sony seek to control a distribution channel.
However, ingenuity and inventiveness started long before the merger. The company began selling photocopying materials in the late 1800’s and developed their first camera by 1900. Konica Minolta’s first photocopier hit U.S. markets in 1971. Since then, advancement in photocopier technology has been a mainstay for the company. Modern devices like the Bizhub C364 Color Copier Printer Scanner demonstrate how great photocopiers can improve the operations of any business.
The ultimate goal is to increase product sales. They have to depend on the customer to reach that goal. Making the customer feel comfortable and encouraging them to buy more goods is a process toward that goal.
The result of all this is that Sony had a significant advantage over their competition, but let it slip away by not recognizing consumer needs and striving to meet them. Competing products that are not compatible with each other must accurately determine the most important element of success, which is having the majority of the market share and being the product of choice since they can not co-exist; in this case it was the stand-alone VCR unit. Sony failed to recognize that, and as VHS systems became the unit of choice, taking the full market share and consumers away from Betamax.
2015 and 2016 shook the confidence of RadioShack first with the bankruptcy and later the resignation of the CEO, Ron Garriques, who served less than a year in the position. Although one may consider these to be significant setbacks, I view these as opportunities, blessings and stepping stones for future of the firm. These events mark an opportunity for the Company to wipe its plate clean and make itself relevant again. It must use its rich history as a one-stop shop for offering a wide-variety of higher quality electronics to fuel the rebound story and transform the Company from being a buyer’s second thought to regaining the buyer’s focus.
Sony revealed last month that profits for the second quarter were down 94 percent to $14 million due to the recall of 9.6 million faulty laptop batteries at a cost of $432 million and the $367 million operating loss of the gaming division, attri...
Throughout our search, we found many articles that considered Sony as a leader in product innovation and as the article, “Sony Needs Innovation More Than Efficiency,” from The Wall Str...
Reverse engineering has become a controversial topic in the software industry. In 1999, Sony filed a suit against Connectix alleging copyright infringement concerning a Macintosh emulator of the Sony Playstation known as the Virtual Game Station. This emulator allows Macintosh users to play Playstation games without a Sony Playstation. A federal judge ruled in favor of Sony, and issued an order that Connectix halt its sales of the emulator. The next year Connectix appealed the ruling, and the Federal Court of Appeals reversed the original ruling. Video game business in the United States alone is a billion dollar industry and legal decisions such as this one have huge ramifications not just for the game industry, but for the entire software industry as well. In order to determine the right decision, one has to examine different ethical perspectives ranging from determining what action results in the most happiness of the stakeholders involved to what inherent rights each individual stakeholder is entitled to.
The idea for photographing came around in 1814 when Joseph Niépce wanted an image of his son before he left for war. He succeeded in making the first camera in 1827, but the camera needed at least eight hours to produce one picture. Parisian Louis Daguerre invented the next kind of camera in 1839, who worked with Niépce for four years. His camera only needed fifteen to thirty minutes to produce a picture. Both Niécpe’s and Daguerre’s cameras made pictues on metal plates. In the same year Daguerre made his camera, an Englishman by the name of William Henry Fox Talbot made the first camera that photographed pictures on paper. The camera printed a reverse picture onto a negative and chemicals were needed to produce the photo up right. In 1861, color film came along and pictures were produced with color instead of being just black and white. James Clerk Maxwell is credited with coming up with color film, after he took the ...