Some Things Can T Be Covered

630 Words2 Pages

The King Khalid Foundation Ad titled “Some Things Can’t Be Covered”, is an informative picture advertisement seeking to raise awareness for domestic abuse against women in Saudi Arabia. The King Khalid Foundation is a charitable organization established by the family of the late King Khalid who ruled the country from 1975 until 1982 with the goal to strengthen the development of the kingdom. This ad was published on April 17th and 18th 2013 and is the very first PSA targeted towards helping women. Since Saudi Arabia restricts women from doing most things on their own and they do not have equal rights, the advertisement was made for the purpose of passing a law that protects Saudi Arabian women and children from abuse and violence. If this text had been produced during a …show more content…

Saudi gender roles come from interpretations and culture of Sharia, which is Islamic law. It is believed in Saudi society that the man’s role is to protect the females in the family and to be a leader. The honor of males is reflected by what females in the family do. This is partially why females do not have much authority. Since gender equality is still new in Saudi Arabia and there is still many things a women can not do or do without permission such as travel, marriage, divorce or education, this advertisement would not have been as effective as it is today if it was published in the past when there was no female rights in Saudi Arabia at all. The difference between the present and the past is that now little by little, laws are being pushed and passed that allow Saudi women to have more freedom. A law allowing women to drive has recently been approved. The beliefs and culture underlying the minds of Saudi Arabians are starting to become more open minded which is important to why the ad was published now rather than in the

Open Document