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How does advertising affect children's health
How does advertising affect children's health
Childhood obesity and advertising categories
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Schlosser also points out how the fast food industry is able to secure its influence over the children by taking up such initiatives like providing funding to many American schools that faced budgetary setbacks. He says that corporate ad firms took on school districts as clients and began placing fast food ads in school hallways and on school buses . The corporations came to the realization that an entirely new, untapped market had been opened up to them. Never before had they thought that they could promote their products to kids when they were in school. They saw that the time that kids spent in the classroom was valuable because it was several hours out of the day that the kids could be advertised to. Schlosser also points out how many …show more content…
Schlosser shows how soda marketing to children also keeps the grasp of fast food corporations over them. He says that the soda sales have the highest profit margins of all the foods sold at fast food restaurants . The soda advertising and sales in the school system keeps the children as loyal customers of soda brands and keeps them loyal to fast food restaurants because every customer that orders fast food just has to have a large soda to accompany it. The corporate advertising in schools also has the effect of making people believe that the corporations really care about the kids in how they are providing the much needed funding to their schools. Many people in the community may also see this and feel good when they patronize these restaurants because they believe that their money is being distributed back to the school by the corporations. The corporations effectively portray themselves as philanthropic entities. Fast food brands and other corporations sponsoring schools shows how far they are willing to go to keep children as their main audience and instill the tenets of consumerism into them to keep them as loyal, lifelong
We must do something about fast food products, to stop from affecting children and leading them to obesity. Is what reflect David Barboza’s article “If You Pitch It, They Will Eat.” School’s, Parent’s, Policy Makers, etc… Should take the lead in this action, by reducing many unhealthy food products from school’s, store’s, and place’s close to home. There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it!
Throughout the film, various companies are exposed for promoting products in a manner that depicts the products as a healthy alternative. The ultimate exposing is done on the government and the USDA. The government is exposed for making deals with food companies to not demonize companies that sell unhealthy food. Even Michelle Obama 's "Let 's Move" campaign against childhood obesity started out bringing unhealthy companies to the light but died down by emphasizing exercise and not talking about food.This is largely in part due to a deal made with major corporations who weren’t too pleased with the original approach of “Let’s Move”. In addition, the USDA is exposed for promoting products such as cheese, milk, and high fructose corn syrup in a fictional way. They provided no information that they were unhealthy in the
Eric schlosser, a writer for Atlantic Monthly, addresses in his article, “Kid Kustomer”, the various marketing strategies used on children to American parents after the success of ads for the young. Schlosser exemplifies how companies market their products to children in order to convince parents to recognize the fact that the advertisements produced by companies turn children into customers. He employs parallel syntax, figurative language, and a objective tone to accomplish his goal.
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Crouse, Janice Shaw. "The Fast-Food Industry Intentionally Markets Unhealthy Food to Children." Fast Food. Ed. Tracy Brown Collins. San Diego: Greenhaven Press, 2009. At Issue. Gale Opposing Viewpoints In Context. Web. 14 Apr. 2011.
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Unhealthy foods are what make the money for schools and that is why they serve them for students. (Schlafy) Schools feel like they need the extra money in the budget, even though it is at the student’s expense. Data shows that nearly 60% of all middle schools in the US serve soda from vending machines. (Schlafy) Soda is very high in sugar and is not at all good for children, but it is still sold in school vending machines. The ways food in schools is now are way too high in fats and sugars. This is not good for the children and very bad in the long run. Elementary schoolchildren have an estimated $15 billion of their own money that they can use to buy whatever they want in schools, and parents have almost another $160 billion to give students for food money. (Schlafy) Big businesses see this as a big source of profit and therefore encourage children to buy their products, and want them to be offered in school because of th4e likelihood of children buying the business’s product. All in all, obesity in the US is greatly influenced by the foods offered in schools
The obesity epidemic is one of the most pressing issues at this point in both American society and U.S. public policy initiatives. According to the Center for Disease Control and Prevention 35.9% of U.S. adults over the age of twenty are obese (CDC, 2013). The CDC further notes that 69.2% of U.S. adults twenty years of age and over are overweight (this percentage includes those who are obese). The obesity problem is not exclusive to the adults in the U.S. The CDC notes that 18.4% of adolescents between the ages of 12 and 19 are currently obese (CDC, 2013). These statistics illustrate the severity of the obesity epidemic in this country, but what can be done to address or even correct this problem? Many people have proposed solutions, but few are as radical as the proposal from Michael Bloomberg (the New York City Mayor) in 2012.
It is sad. People from all races and backgrounds are obese. In a recent survey done at Henry Ford College, 43 percent of students were overweight. Whether it is because they do not follow a healthy diet or they inherited it from their parents. Being overweight is correlated with lacking exercise or physical activity and not watching what is on the plate. Obesity can cause many illnesses, including diabetes, which is very common. As the debate whether soda tax should take effect arises, critics say that the tax will help those with obesity-related illnesses. What about exercising and maintaining a healthy lifestyle? These two factors cannot be forgotten knowing they are the most important. Americans have consumed 12 percent of soda and become less active since 1970. A soda tax aims to stop consumers from buying soda to help those who are obese. This will not be effective. Therefore a soda tax will not be good public policy.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.
Out of the millions of ways to spend twelve hundred dollars yearly, American’s are found to spend this amount of money in the fast food industry. The working class, lower class, and children are mainly attracted through fast food marketing methods. These methods enable continuous growth within the fast food industry, and allow for it to be a staple for these socioeconomic groups. The nutritional value is not a top priority for both parties because it is inexpensive, made quickly, and taste good. These socioeconomic groups are vital towards the success of the fast food industry. It is producing billions of dollars in revenue from disadvantaged consumers, endangering meanwhile their health. They widely use the cradle-to-grave marketing strategy
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
How many of us in our busy lives stop and really examine the countless advertisements placed in front of us? Being something available to all students for viewing, the communication employed by the advertisement is cunning and deceptive. The appeal to ethics in the Ben and Jerry's "brownies that do good" advertisement is simple tactic to distract the viewer. David Wall in "It Is and It Isn't" refers to this as a social assumption which builds off of cultural expectations. There are countless concealed messages and symbols within the Ben and Jerry's advertisement that contain these social assumptions and require closer examination of content.
Nestle, discloses information on public policy, how the food industry is one of the largest and most powerful industries, making profits of $1.3 trillion dollars on an annual basis. The article covered information on school food as well as strategies for change. Change can only come with cooperation and unity. In the meantime, children can be introduced to healthy foods and taught about the consequences of junk food (processed foods). Nestle, M. (2002).