Social Status Quo In Sport

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The sixth trend is maintaining the social status quo in sport. When we talk about the word ‘quo’ it is meaning something that has been in place for a long time and technically not meant to be changed. The most covered sports you will see on television and being advertised is male- dominated sports, this has been the case for many years even before television. When a new sport is brought in it receives little to no coverage at all, even if they do have the potential to attract large audiences. This is a sports quo as it has been in place that male dominated sports will be advertised more. When we look at maintaining the social status quo in Ballroom Dance, it is associated with old people and known as an ‘old person sport’. For Ballroom Dance

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