Social Norms Influence On Human Behavior

1008 Words3 Pages

In recent years, the issue of climate change has increasingly become a serious global concern. The Earth is experiencing a rapid increase in global temperatures, as well as deforestation, desertification, melting of the polar ice caps, and sea level rise, with 9 of the 10 warmest years on record occurring since 2000 (NASA, 2017). The scope of this global problem is not limited to just the scientific mechanisms behind the change but also has social, political, and economic implications. The rapid increase in global carbon emissions and resulting warming trends are likely due to anthropogenic activities (IPCC, 2007), indicating that attempts to remedy this environmental crisis must aim at changing human behavior, addressing the psychology behind our behavioral interactions with the environment. Environmental psychologists seek to understand what causes people to participate in environmentally friendly behaviors, for the purpose of developing methods to influence human behavior in a pro-environmental fashion using social norms and their …show more content…

If using social norms to influence people to act pro-environmentally, interventions could be developed to help alleviate environmental degradation through behavioral changes. One recently conducted field experiment sought to determine how the use of different types of social norms may influence energy conservation behaviors of homes in San Marcos, California (Cialdini, Schultz, Goldstein, Nolan, & Griskevicius, 2016). The study examined the constructive, destructive, and reconstructive powers of using descriptive and injunctive normative messages to influence behavior. A descriptive norm refers to the perceived prevalence of a behavior among the population, while an injunctive norm refers to what is perceived to be socially acceptable

Open Document