Social Network theory

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Social Network theory dates back to the 1950’s where Barnes (1954) is credited with coining the term. Social Network Theory is the study of how the social structure around a person, group, or organization affect beliefs or behaviors (Dunn, 1983) The theory views relationships in terms of nodes and ties. Nodes can be defined as individual actors within networks, while ties are the relationships between the actors. (Dunn, 1983). These nodes and ties are often displayed in a diagram which shows the connection between them. Unlike traditional sociological studies, Social Network Theory does not assume that it is the attributes of individual actors, but rather the attributes of the individual are less important, but rather the relationships and ties with other actors within the network is what is important. One of the ways Social Network Theory has been used is to examine how companies interact with each other. By understanding what links members of the companies together, Social Network theory has served as a way to gather information about the relationships within their company to help answer questions through the roles of the relationships within the company. For my question of study I looked at the question of: Are actors and their actions viewed as independent of interdependent within an organization? To Begin to understand Social Network theory more deeply, it is important to understand some of the key concepts of the theory. One of the main concepts of this theory is identifying what a network means. A network can be defined as a set of relationships (Dunn, 1983). The simplest kind of network contains two objects, such as two people, and a relationship that links them together. For example, two people that know each other would ... ... middle of paper ... ...046-4964), 35(3), p.307. Merchant, Guy(2012)."Unravelling the social network: theory and research". Learning, media and technology (1743-9884),37(1), p.4-18 Moliterno, Thomas (2011). "Network Theory of Organization: A Multilevel Approach". Journal of management(0149-2063), 37(2), p.1554-1578. Moody, J. (2011). Strengthening prevention program theories strengthening prevention program theories. Society for Prevention Research, 349-360. Pryke, Stephen D.(2005)."Towards a social network theory of project governance". Construction and economics(0144-6193),23(9), p.927-939. Scherer, Clifford W. W (04/2003). "A Social Network Contagion Theory of Risk Perception". Risk analysis(0272-4332), 23(2), p.261-267. Seevers, Matthew (2007). "A Social Network Perspective on Sales Force Ethics". The Journal of personal selling &sales management (0885-3134), 27 (4), p. 341-353.

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