Social Issues In Social Media

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The challenges and risks that social media brings to higher education range from small distractions keeping students inattentive in their studies to serious legal concerns. With the rapid advancement and impact of social media, potential for cyberbullying, and possible slander, many higher education institutions realize the need for changes in policy. Administrations cannot stop the force of social media. Scholars, like Rodgers, feel that creating new policies are an attempt at establishing control to protect the institution. Instituting social media policies are the best way an institution can safeguard itself for legal purposes. Social media shows no signs of disappearing anytime soon, so it is important for universities to establish policies and strategies for appropriate use. They allow administrations to familiarize themselves with and support their constituencies, and intervene as needed. As Junco describes, social media policies provide “the campus community guidance in behaviors that are expected online in the same way that campuses have honor codes” that students and staff are required to follow (Junco). At Vanderbilt University, the administration defends the purpose of their Student Honor Code is to promote the integrity of academia (“The Honor System,” 2014). Like honor codes, social media policies hold students and staff to be accountable for their digital actions. Prior to the social media boom, the outcome of the Tinker v. Des Moines Independent Community School District case ruled schools have the right to seize a student’s freedom of speech in order to maintain an institution’s stability. This decision has been an important factor in the recent lawsuits that contest users’ online activity. In the case of Reno v... ... middle of paper ... ...icies to protect their institution. The University of Surrey, southwest of London, published their “Policy on Use of Social Network Sites” in 2008 through their Human Resources Department. The document clearly defines what behavior is acceptable or unacceptable. Any negative comments or posts by employees who claim their affiliation with the institution “may constitute misconduct… and disciplinary action will be applied” (McNeill, 2012; “Policy on Use of Social Network Sites,” 2008). The University of South Wales, another institution in the UK, has a comparable policy that’s purpose is to “encourage good practice, protect the University and its employees, clarify where and how existing policies and guidelines apply to social media (“Social Media Policy,” 2013). Interestingly enough, the USW’s policy is connected with their ‘Marketing and Student Recruitment’ webpage.

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