Slightly Mad: A Marketing Powerhouse Revealed

The Chief Creative Officer, Dawn Amato, and Chief Strategic Officer/ President, Paul Levine, of the marketing company Slightly Mad, came in and gave a presentation on their company and marketing. Dawn Amato, also a partner in the company, helps rebrand many companies that are brought to Slightly Mad. She focuses on design, advertising and internet strategy. Paul Levine has worked in the marketing field for many years and has worked with many high-profile clients and has also received a lot of recognition for his work in the marketing field. Dawn and Paul worked together to launch Slightly Mad by combining both of their skills to create a well- rounded company.

This presentation had numerous things that I found interesting. One thing that

I learned how important it is for a company to have a brand and that many customers come from brand loyalty. Without having a brand, it is difficult for advertising campaigns to succeed. The brand sets the tone for the company and this was something I never realized before. I learned that you can not just put things into advertisements without planning first. A company needs to have two steps for successful advertising. The first one is establishing the message that the company wants to get across and then the second step is communicating this message. Another new thing that I learned was that there are multiple positions within a marketing company. I never realized just how many opportunities there were within the one company, either being an account person, or on the management team, there are many different areas to explore within the marketing field. The speaker did not say anything that did not make me want to be in this field. I feel that everything they talked about related to something that I could possibly want to do. This presentation really only made me want to explore my options and see which parts of marketing I like better than others. I feel that there are so many different areas to explore and I would want to explore all of