Shopper Invasion Of Privacy

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In the eyes of the everyday consumer the byproducts of many retail moguls is an ideal package fitted to our specific needs. There are many ways of monitoring the consumer to relate the need and desired demands however in current society there are beings whom use footage and observations of the shoppers to relate to what a specific shopper is looking for and interest in purchasing people such as retail anthropologist. Their methods of observation are rather invasive to shopper’s privacy to be a consumer, prejudice to the certain shoppers whom identify as a different social economic class of the overall ideal consumer, and for much the information collected has a high chance of being inaccurate due to a bias towards certain customers who frequent …show more content…

This feeling of concealment and self-protection is what keep many mentally feeling as though they are safe. Nobody goes into a store expecting that their lives will be placed under a magnifying glass. Life in that sense is looking at the surveillance of customers to see what they purchase is definitely like being put into a special cage where secret people are invading the consumer’s rights to privacy in purchasing and shopping for their desired needs watching consumers as if they are “lab rats…studied feverishly” (Asa Berger). In the general sense the need to surveillance the way majority of people commit to their right of consumerism is invasive and overbearing. In retail inventory checks are made to calculate what is being consumed and purchased daily, which make it possible to identify the needs and demands of the shopper to put them under surveillance is a bit of an invasive situation as well as an act of overbearingness that if the consumer knew direct that this was occurring would not agree with for the most part. Ultimately the invasion of privacy is definitely a concern of majority of people when purchasing their items, and to monitor the consumer unknowingly even to get data on specific products customer are looking for is still invasive unless consumer signed their rights to be observed directly to the

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