Sexualisation Of Women In The Media Essay

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Sexualisation is regarded as the process of making something sexual in its nature, or to become aware of its sexuality (Harper Collins Publishers, 2017; Merriam-Webster, 2017). Overall, sexualisation is linked to sexual objectification which is the idea of reducing a person to an instrument of sexual pleasure; they are a commodity.
There are several components to sexualisation which set it apart from healthy sexuality. As Satcher states, healthy sexuality is needed for both physical and mental development – our own sexuality ‘fosters intimacy, bonding, and shared pleasure’ and is between consenting partners (Satcher and Office of Population Affairs (US), 2001, p. 1). On the other hand, sexualisation is when a person’s value comes from his or her sexual appeal or behaviour. In the case of sexualisation, a person’s physical attractiveness equates to their sexuality. Finally, sexualisation can further be witnessed in children in the form of inappropriate sexualisation; this sexuality is imposed upon them.
In recent years, many scholars have argued that Western popular culture has become increasingly sexualised or ‘pornified’ in recent years. This phenomenon has been given a plethora …show more content…

In Gender Advertisements, Goffman analysed the ways in which popular media constructs masculinity and femininity through looking at more than 500 advertisements. Goffman’s studies showed a clear contrast in the ways in which both men and women are presented to society. Generally, women held lower gazes whilst men looked straight on; men were strong in their grip whilst women were lighter and more delicate; women were more melodramatic whilst men were stoic and controlled etc. Overall, Goffman argued that the relationship between men and women was presented as a parent-child relationship – men are powerful whilst women represent subordination (Goffman,

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