Sex Really Does Sell: The Recall Of Sexual And Non-Sexual Advertising

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In the article “Sex Really Does Sell: The Recall of Sexual and Non-Sexual Television Advertisements in Sexual and Non-sexual Programmes” they say “There is also strong physiological evidence to suggest that sexual advertisements result in a state of not only heightened arousal but also attention, when measured via galvanic skin responses”. For some businesses, it is key to be unforgettable to the consumer in order for customers to recognize the product. When it comes to advertising nothing is more memorable than having sexual content in the advertisement. When people are aroused by sexual images they become more captivated, energized, and excited, in the media they are consuming, thus making it more memorable for the consumer when faced with …show more content…

Sexual ads are not only more memorable but also more fascinating and more involving than advertisements that have a non-sexual message. However, in some cases the viewer’s attention is focusing just on the sex and not the product, resulting in a counterproductive advertisement. When a message has a sexual outcome, people will think that the product will help in the love life of people who consume the product. Body display is form of sexual advertising revolves mostly around not where the body is but what clothing is on the body. For women, it mostly consists of short skirts, bikinis, bras, or other revealing clothes. Meanwhile, for men it consists of being topless, tight pants, or underwear Notably both men and women found it more arousing with less and less clothes on the model with being most aroused when the model was naked. In "Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising" Tom Reichert says “Content analyses reveal that body display is a common component in advertising”. Another form of sexual advertising is sexual behavior. This means an action that is supposed to sexually provoke the viewer, which most people view is sexy moving or talking. Most sexual actions consist of eye contact, smiling, and revealing the

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