Seaworld Entertainment Case

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To: The Board of Directors From: Jiayan Zhou Re: Report regarding SeaWorld’s business Date: April 3, 2015 Negative publicity from the film Blackfish could adversely affect the company’s reputation and the financial results. Company’s earnings and capital play a significant role for the investors. Financial disability will profoundly influence the business since it could end up in bankruptcy. SeaWorld Entertainment may involve itself in lending practices and acquisitions and this will hinder the number of customers thus exposing the business to a regulatory action and litigation. (Parsons, 45) Poor publicity betrays the business as being irresponsible and dishonest. For instance to the death of orca whales allegations, the customers will rate SeaWorld Entertainment as an organization that is not dependable nor trustable in conducting the required services as per the treatment. Once considered as unreliable, the company will have fewer customers, and thus causing the revenue collection decline. In order to maintain the gap between the loss of revenue collected and the cost incurred the company may choose to be involved …show more content…

This can be either direct or indirect. (Parsons, 85) Once the managerial body identifies the impact, the allegation can bring to its level of productivity. Healthy changes in terms of performance must be amended to revive the previous strength seen by the customers. Thus, employees will be pressured to perform more in order to shadow the allegation over. As a result, this may lower the morale of the employees eventually leading to poor and low level of production. The moral theory can be justified from Florida state university survey of supervisory treatment at work. For instance, 39% of 700 employees involved in the study showed that supervisors broke the promises each the amount of work done during a specified time; amount paid as per the work done was

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