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Consumer buyer behaviour
Consumer buyer behaviour
Consumer buyer behaviour
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The science of shopping
There are several different types of shopping. You can shop for a car, a house, for a daycare for your child and even shop for the school you would like to attend. You can spend hours among hours researching your choices before you make a decision. There are unlimited amount of information out there for you to read on line as well as videos you can watch that can demonstrate the different choices you may have before you make your final decision.
Most shoppers will shop if it is easy, if you shop for that item a lot then you might shop at the same store all the time, However if you see that item on sale at another store and spend a large amount of time looking for that item, then you might not shop at that store again. In this day and time convince is the leading factor for most shoppers.
In marketing the goal is to influence a shopper to buy, to know what they want or need so that they will say “yes.” If you can make a shopper feel good about their purchase then they are more likely to buy that item, or to use that service. Researchers are learning the ups and downs of shopping, what makes a person purchases one item and not another.
In the retail business, they have spent a lot of money watching and studying the behaviors of shoppers to where they believe they have it down to a science. Their main purpose is to present items so that the customer will buy those items and feel good about their purchase. One main question that a customer might ask themselves is what value will this item bring to me? Will this purchase be worth all my time and effort it took to acquire this item? If a customer can answer yes to these questions then the marketer have done their jobs.
Every inch of a store is mapped out so t...
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...rchases today they will purchase it tomorrow? Truth is that people change their mind constantly; we might be able to see a certain patterns but not exact patterns. All the millions of dollars spent on research are useless if peoples taste change. If an experience a customer has with a company is bad then they will take their business elsewhere.
In conclusion, learning the patterns of shoppers will help you to market your items successfully. However, there is much to be said about customer service. Walking into a store and feeling welcome and wanted is important to customers as well. On- line they can give you suggestions of what you might like or what people like you have purchased in the past but what is that saying about you? They know you as a statistics but not what makes you like or dislike a product. Science is not exact; it is guesses, thoughts and ideas.
Shopping is not simply a chore; it is also an experience. Shopping for clothing is a particularly personal decision, and various motivating factors can cause one shopper to choose a particular store over another store. Some consumers go to the store to confirm that they belong to a certain social stratum, others because they enjoy the thrill of a bargain. According to Daniel Miller in ‘Making Love in Super Markets’, the behavior of consumers in supermarkets tends to fall into two categories: ‘treat’ shoppers and ‘thrift’ shoppers.
In a world ran by money, Paco Underhill has discovered a way for stores to generate a larger profit. In “The Science of Shopping”, Malcolm Gladwell reports on retail anthropologists to examine their theories they use. Gladwell does this to inform store managers on how to set up their stores to maximize their profits. Paco Underhill has shopping down to a science. Inside American Eagle, Meijer and Hollister his theories of the decompression zone, invariant right, and zoning can be found.
According to the video “How stores track your shopping behavior”, from the study of men’s habit of shopping, they know how to get men to pay attention to their products. They change it up a little bit and get a really interesting result:”85% increase in product touch, 44% increase in sales, and 38% increase in dollar sales”. That is huge increase in numbers. That number shows how impactful the study is in their business performance. It is the result of understanding their customers’ needs and desires.
Promotion - Promotion is important because it’s a ways of communicating the benefits and value of the product to the consumers. It’s a way to persuade general consumers to become interested in the business and/or product.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
...chase the product again, and are also inclined to say good things about the brand to others; the opposite applies to customers who are dissatisfied with the products. Value also affects post purchase behaviour, as research shows that 56 percent of Irish consumers agree, that if they purchase something that was not on sale, they feel like they have overpaid (Board Bia, 2012).
Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at anytime because online stores never close.
Most of the retailers have problems with how make consumers are interested with their merchandise, so they must improve their strategy to match the criteria of customer. According the article “ Retail vs. Services Marketing” author detailed “Retail marketing is the process of creating consumer awareness about the business activities, sales offers, and product distribution approaches of retail business organizations with the objective of increasing sales volumes. Retail marketing involves calling consumers to action through powerful persuasion tactics such as product positioning or pricing” that help people know retail pricing is a strategy that is used to attract customers through the offer of low-priced items and sales discounts, and this is also an important factor in business. For example: in the same article, they showed “The sustained dominance of Wal-Mart as the most preferred brand among American consumers is indeed attributable to its favorable pricing. The low pricing and discounting approaches are susceptible to stiff competition and persistent challenges from other industry players as evidenced by the wheel of retailing theory,” that mean the pricing strategy could help success in retailers, and if businessman get less profit, they could have more purchasing. On the other hand, to have the impression from consumers on the pricing, the retailer must have organized the product or banner. For example: point of sale displays of items and prices is one of the most effective retail marketing and brand positioning approaches. This involves the conspicuous positioning of goods on shelves and the use of flashy exhibits and striking placards in the stores that attract customer attention to various sales offers, new arrivals, price cuts, or discounts. The whole concept is designed to attract customer attention and ignite
Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a “feel good” association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet ...
The first type of shoppers are smart shoppers, I believe these are the best type of shoppers because they make a plan before going and spending all of their money. They separate their money and set up a budget. Smart shoppers go straight to buy his or her necessities and leave; they do not waste time or money shopping crazily. In fact, smart shoppers save their time and most of all their money. They do not buy stuff that they want; they purchase items that they need. These kinds of shoppers think about their money first, rather than their desires. For example, smart shoppers will think long and hard before purchasing something they really want, they would rather save it for something that they actually need. Therefore smart shoppers are cautious people, they are careful when it comes
When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today?s society people shop while at work, after work and on the weekends, whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend time looking through racks and waiting in endless line to just purchase something. I compared going into a store verses online shopping; to see which on will save you time and money.
products they want. The goal is to not only provide consumers with what they know they
Online shopping allows you to compare prices with other stores and endless sizes and colors are available to you that normally wouldn’t be in stores. The convenience of being able to check multiple stores prices without having to waste gas to drive to multiple stores to find the best price is just one of the many ways shopping online can save you money. We all know children grow at an exponential rate so having to go to the mall multiple times a month is frustrating and tiring. Being able to have someone deliver whatever you desire right to your doorstep is like receiving a gift. Another pro of online shopping is having access to customer reviews. Yes, you may be able to physically hold the item if you were buying it from a store, but by reading the customer reviews you can decide if the product is worth the price. You can even write your own review to inform other people of your opinion of the product. If you don’t like the product, most places allow you to ship it back hassle-free with a full refund or
The nature of the business of retailing puts retailers at a assumed risk of incurring costs because products are bought with the assumption that consumers will purchase. Additionally there are external factors that may also pose risks such as natural disasters, theft, spoilage and fire. In other circumstances retailers also extends financial credit to customers in the form of credit sales which facilitates the smooth transition from retailers to the marketplace. Retailers are in constant contact with customers which gives them the opportunity to research and study buyer’s behaviour. This involves collecting information about changes in customer preferences, perception and shifts in the demand curve. Through advertising within their stores retailers are able to exhibit and introduce existing and new products to the marketplace. Ultimately retailers are in the business of selling products to customers to achieve their goals of generating
There can be many things that might factor into the want to buy something. There are many steps that a customer takes before actually buying a product.