Saul Bass Essay

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Eschewing the “big head” theory of advertising displayed in the mid-50’s, Saul bass broke tradition with his savage, jagged-print objects and use of broken type. Saul Bass was an American graphic designer who for over more than 40+ years worked on a number of projects ranging from print and identity development to movie title sequences. Bas redefined film’s visual language and in the process liberated generations of designers. Bass began to revolutionize graphics design in the 1940s. His first major break in the industry was through the 1954 film Carmen Jones. From this point forward, Bass began to step up the sophistication of the movie poster through his distinctive minimal style. His bold, confident lines and simple images recall the commercial …show more content…

Throughout the years, Bass continued to develop a number of iconic posters and title credits while working with a number of the biggest names in the industry during that time including Alfred Hitchcock, Otto Preminger, Billy Wilder, Martin Scorsese, and many others. In the 1960s, Bass’ title sequences continue to develop graphically with the addition of new graphical movements. Much of this was due to his collaboration with future wife Elaine Makatura. Elaine Makatura Bass is an American film title design and filmmaker. She began her graphic design career as an assistant in Saul Bass’ office. They first collaborated on the opening title of the movie Spartacus. This was the beginning of a 40 year collaboration between Saul and Elaine. During these 40 years, the Basses employed diverse filmmaking techniques such as the Bunraku-style maneuver in their first film Spartacus (1960), live action sequences in Walk on the Wild Side (1962) and time lapse photography in The Age of Innocence (1993), among others. Saul Bass also had a major influence in a number of long lasting commercial logos. Other then being commercially recognized, Saul Bass’s logos are well known for their longevity. The average lifespan of a Saul Bass logo is a whopping 34 years. Some of those that have yet be replaced include: Kose

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