Samsung Analysis

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EXECUTIVE SUMMARY

Today business enterprisers are creating new products due to becoming different than rivals. After that as a result it could be observed that technology is growing rapidly. Some companies will be attractive by people. More attractive means ore customers. Every company has different strategy.this assignment will explain about Samsung innovations.

INTRODUCTION

The aim of this assignment is to illustrate innovations of Samsung company such as mobile phone, lcd tv that has been discovered demands in different outlets and to find out an analysis on how Samsung has been such a popular company among its market. Besides it will explain about Samsung value chain analysis.

Global communications industry has been showing differences throughout the past a few years. Wireless communication is considered as evident for telecom suppliers. As a result the demand for innovations of Samsung is going on increase. Samsung company is successful about this. Moreover the purpose of this assignment is to focus on innovations of Samsung. Besides :

• Samsung innovations’ approaches to product, pricing

• The future expectations of Samsung innovations

HISTORY OF SAMSUNG

Samsung company is not involving electronics. It creates the other products. That is why Samsung is different than other electronic companies.

Samsung was found out by Byun Chull Lee in 1938. he starts a trade export company in korea. He was selling fish, fruit and vegetables to china. After 10 years Samsung had flour mills and confectionar meetings.

Samsung started to enlarge in to another industries such as media,chemicals financial and ship building from 1958. Samsung electronics was created in 1969. this company was p...

... middle of paper ...

...e of Strategic Planning Tools and Techniques in Saudi Arabia: An Empirical study, International Journal of Management, Vol. 22, No. 3, p. 376-395.

FIGURE 1 AVAILABLE ONLINE[http://www.xbitlabs.com/images/news/2007-07/cell_phone_mkt_share_graph.png accessed date 24.01.2010]

BIBLIOGRAPHY

Marcouse I(2006)A-Z business studies handbook 3rd edition hoddoan stoughdon publisher.

About samsung (available online[http://www.samsung.com/uk/aboutsamsung/index.html acessed date 23.01.2010]

Pearson, G. (1999), Strategy in Action, Prentice Hall Financial Times

Porter, M. E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, New York: Free Press. #

Ghamdi, S. M. Al (2005), The Use of Strategic Planning Tools and Techniques in Saudi Arabia: An Empirical study, International Journal of Management, Vol. 22, No. 3

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