Salvation Army Case Study

A nonprofit should have a well thought out strategic plan in order to ensure organizational sustainability. An important component of the strategic plan should include financial initiatives. Currently the Salvation Army is considered one of the most effective organizations in the U.S. “No one even comes close to it in respect to clarity of mission, ability to innovate, measurable results, deduction and putting money to maximum use.” They administer financial policies and ethical reasoning behind the organization’s decisions that provide human services which results in sustainability of the mission.
Even though the Salvation Army is successful in its mission, there is always room for improvement. Organizations should figure out their strengths and weaknesses. MacMillan’s Strategy matrix describes some criteria for this. For example, the organization’s competitive position in comparison to other organizations. The attractiveness of the service being provided is important. The attractiveness is referencing “its fit with the mission, its potential for attracting resources to support the program.” Also, the Salvation Army should really look into some of the types of services that other nonprofits are

Maintaining relationships with donors and customers is very important. If the Salvation Army could reduce the number of customers lost per year, this could result in increased profit. They base their relationships on faith. They believe that using faith based facilitation increases deeper healthy relationships. In addition, they utilize networking and rapport building by developing links between internal and external stakeholders. This helps strengthen relationships. A method that they could use to increase their external relationships is “developing an informal information network, including contacts in the government, other nonprofits, foundations, and professional associations.” This may widen their