Sales Promotions

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Recommended: Influences of sales promotion

In the efforts of advertising, creating good public relations, and the carrying out of its own personal selling efforts, companies add sometimes activities as supplement. These activities are called sales promotions and in a B2B setting it is called trade promotions. Sales promotions are kind of temporary things, some kinds of incentives urging customers to act quickly. We will mostly get interested in the B2C setting, i.e. sales promotions, in the setting of Burkina Faso, using three types of sales promotion: sample, contests, and loyalty programs. Then we will see if the infrastructure for sales promotions exist in all the countries.

In Burkina Faso, like in many other countries, companies are using many sales promotions to get customers buy more of their products. One of these sales promotions is samples. This type of promotion in new in the country. Usually, we have mobile sellers (people who do not sell at a shop, but go to the customers), and they go from house to house. Other sellers go from bar to bar or club to club, or just any place they know they will find customers. They sell products like toothpaste, kitchen ware, clothes. What makes them popular is that “buy two get one extra”. When they get to houses, people are always buying more and more and they get the extra. This extra is a sample of the product bought, but before you get it, you must buy the product. This sample sales promotion is really popular in the country.
Contests sales promotions are also very popular in Burkina Faso. October is the beginning of the school year in the country, making September to October the moment of good business for book stores. Of course, there are many ones, so contest sales promotions are used by some of them to attract cust...

... middle of paper ...

...line, it is already expired so they do not get the benefit. This is a kind of customer behavior. As a whole, there are things that need to be improved for better sales promotions in countries.

As a conclusion, there are sales promotions used by companies in each country. For Burkina Faso, the most popular ones are sample, contest, and loyalty programs. The companies that know how to use them really attract many costumers and they of course get high sales. This is inspiring some other companies which are trying to get into the trend. However, in all countries all required infrastructure do not exist for sales promotions, therefore new environments need to me created for it. But maybe some of the companies are creative enough, trying to adapt the existing infrastructures to their plans and programs.

Works Cited

Workbook of Principles of Business Administration

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