ABSTRACT Consumer behavior towards the choice they make for a particular segment can be explained by the influence from various factors. The objective of this study it to identify and study various factors that influence a person brand preference of the SUV segments. A total of 100 people were surveyed out of which 66 were male respondent and 34 were female respondent. The data collection was through online survey. Convenience sampling was used in this research, Descriptive analysis was used to transform data into understandable format. The study showed how both male and female respond on buying SUV and also hybrid SUV. Also what factors make them switch from their current vehicle to SUV. Key Words: - Consumer Behavior, SUV, Hybrid SUV, Brand …show more content…
Then in 1960s the first luxury 4x4 SUV was Waggoner which act as a template and then JEEP motors launched its Cherokee in 1984 which became famous worldwide at that …show more content…
62.48%, Toyota managed to sell 13,333 cars as compare to 8206 cars in March 2014. 2nd best sale was shown by Honda cars with 23.17% growth in sales, they managed to sell 22,696 cars as compare to 18,426 cars in March 2014. According to Aman saxena (2014) in his paper “Consumer preference and Automobile Market in India” shows the consumer preference in Electric car segment, technological innovation, high priced small car segment, diesel-petrol preference and body style. Drivers of brand preference in SUV car segments in India Research paper by Dani V, Pabalkar Vanishree, discussed about The Automobile sector has seen a plethora of changes over a period of time. It is one of the highly competitive and one of the most flourished Industries. With more and more Automakers adding up in the Sports Utility Vehicle (SUV) segment, India is all geared up in the domestic circuit. Lister Beth: Drive-by-development: the role of the SUV in humanitarian assistance, discussed about the SUV which had the long and complex role in humanitarian assistance and that this extends further than being a useful mode of transport. Research
However, It is unclear how Mr. Bragg ends up with the conclusion that the SUV alone represents personal independence. The very reason for owning a care is for personal independence; therefore, the SUV is not the sole means to achieve this. Additionally, the paper goes on to state that the secondary purpose for the SUV is personal protection. Many cars now have improved technologies for the safety of passengers. In any case, SUVs have had to drastically revamp there already tarnished track record.
The content of this paper will discuss the importance of market research to AAA Travel Auto Club South. While discussing the importance of market research this document will start with a definition and than evaluate if market research is used by this organization and if so what the value of using it is and the various types of marketing research AAA Travel Auto Club South uses and it’s importance to their organization.
Since the early 1990s, the car market has become saturated with sport utility vehicles. While SUV’s have been enthusiastically received by a wide spectrum of the demographic – everyone from teenagers to soccer moms -- not all are excited by its arrival. Some of the current complaints with SUVs have to do with their ridiculous size and relative fuel inefficiency. Others criticize the vehicles as being unsafe, and certainly unnecessary, for the tasks for which they are commonly used. But even with the recent campaigns to educate the public on the possible physical and environmental risks posed by the automobiles, SUV purchases continue to be on the rise. Indeed, with car sales on the decline, and the SUV being seen as a possible savior -- or at least band-aid -- for the struggling motor industry, any movement to ban SUVs in the near future is unlikely.
LRNA needs to determine a positioning strategy for the Discovery and itself in North America to entice its two distinct target markets. LRNA is aware that it has two distinct target markets whose purchasing decisions are impacted by various drivers but also knows that factors such as quality, safety, reliability, comfort, off-road capability and aesthetics overlap. When compared with other SUVs or SUV alternatives, we believe the following differences should be highlighted to develop a distinctive niche for the Discovery and Land Rover brand in the target audience’s mind. The Discovery and Land Rover brand should be positioned as luxury car alternatives with rich histories and superb off-road capabilities designed for the crème-de-la-crème of consumers: affluent, intelligent, practical, unique, full of character, and seeking to empower themselves through adventure and exploration during their driving experiences. The Discovery and Land Rover brand should, in effect, convey the following message: you are what you drive.
The issue of whether customers should buy FWD and RWD cars is complex and controversial. Different people hold different ideas due to their drive experience and consumers attitudes. On one hand, lots of people believe that only RWD cars represent Luxury and high-performance. On the other hand, the car made on FWD are much cheaper and popular. However, most of customers are blind and ignorant on it. Many of them don’t even know the automobile layout of their sedan after use it for decades.
Although both stories give an idea to how the name came to be, there was one incident that really defined the vehicle as being named a jeep and that was a nationwide news interview. When first showing off the jeep to public by driving it up the capitol steps, a new reporter from the Washington Daily News asked the driver, Hausmann a Willys-Overland employee, what the name of the vehicle was and he responded with
...s SLK obviously clarifies how essentialness of recognition is important for a brand. In Oman how many number of consumers are eager to spend 15,000 O.R to purchase a Toyota SUV? Not that many. Anyhow many individuals might pay 15,000 O.R for Lexus SLK if it was available at that rate. Interestingly the recognition of Toyota are conservative, competitive, and common sense. However the Lexus is an image of extravagance, prevalent quality, and tastefulness. In this manner the insightful progressions of individuals' brain and perspective of brand quality influence the purchase decision making. One average sample of sensor promoting, might be Lexus with their strap line, 'The loudest sound you hear inside the Lexus is yourself considering'. It is locked in to shopper's sound sense, communication of the buyer remains in hush to test how tranquil a Lexus motor truly is.
As one of the leading automobile manufacturers in the world, Toyota ranks within the top three worldwide. Due to their unique business model, they are now have a market share of 14% in the first four months of this year. That is an astonishing 2.3% jump from the previous year. According to Autodata.com, the Toyota City based automaker ranks fourth in United States sales.
There are many different automobile companies providing buyers with many styles of cars, trucks, SUVs, and motorcycles. Toronto Star January 14, 2005 present ways to approach the automotive buying process. There are many different surveys, crash reports, and rating systems comparing different companies and their vehicles. Things you should look for when reading these published articles are who conducted the study? Who paid for it? Who gains from it? Who loses? These are all things to keep eye on as some automotive companies will run their own surveys making their products seem overpowering against the competition. Some prove their products are safer then the competition where the competition has been proven time and time again to make that survey seem inaccurate.
People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or
Significant production and distribution network Toyota’s CCC21 strategy allows them to see a steady increase in their production and sales. As previously stated, in Fiscal Year 2012, the company produced and sold a combined total of 17.4 million vehicles worldwide. Their opportunities throughout their geographic locations (53 manufacturing locations within 28 countries and regions) in addition to their capabilities reach a plethora of customers (vehicles sold in more than 170 countries and regions), thus increasing their revenue. (Worldwide operations, 2016) Weaknesses Automotive recalls Toyota had a decline in sales from 2008 to 2011, and a portion of that reason was due to recalls.
One of the very first things a buyer should consider when looking for a car is what kind of car he/she wants. Many different factors can affect the car buying process. For one, the buyer must consider how big of a vehicle he/she wants and safety features like airbags, seatbelts, and working brakes. Itemizing a list of accessories can also help narrow down what kind of car to buy. While some people might prefer a Sedan with a large back seat and seat warmers, others may prefer an extreme luxury car with full stereo systems and miniature televisions. Every person has different tastes in accessories; luckily, there is a vehicle that can fit almost every personality. Most new models have the latest technology installed, although some of the “newer” used cars have the option of adding in those accessories. Once the...
Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.
Types of goods will help us determine whether demand for cars is elastic or inelastic. If a good is considered to be a luxury rather than a necessity, the greater is the price elasticity of demand (McConnell & Brue, 2004). Cars can be deemed as necessary due to a need for transportation. Other types of cars can be classified as luxury. A person who needs to be able to get from one place to another will have the need for a car. An old vehicle may suffice. In such a scenario, buying a brand new car is more likely to be a luxury rather than a necessity. If car prices go up, people are more inclined to just keep driving their old vehicles. In essence, the cars already on the road would serve as substitutes for new cars. However, over a longer period of time, old cars tend to wear out and the elasticity of demand for vehicles is less.
Overall impact of brand on consumer behavior is moderate Brand name, brand loyalty, after purchase service, verification of the product; symbolic mean...