Rupert Murdoch and a Dramatic Change in the Television Industry

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Rupert Murdoch and a Dramatic Change in the Television Industry Critically assess this statement with particular reference to commercial television channels. Rupert Murdoch owns one of the largest media organisations in the world, called News International. This is an organisation which owns products in all mediums. Press baron, Murdoch started his ownership of print in Australia when he inherited his first newspaper from his father, the Adelaide News, he made what was a fairly unsuccessful newspaper into a thriving business. After taking over the Mirror in Sydney, in the 1970's Murdoch came to the UK and purchased two tabloids, The Sun and the News of the World. Following this was 20th Century Fox, and Fox TV in the 1980's this was his first ownership in a medium other than print. This was of course a sign of things to come as shortly afterward he launched satellite TV. Now one of the most successful people in media ownership Murdoch describes himself as a libertarian "As much individual responsibility as possible, as little government as possible, as few rules as possible." I am going to be looking at the ways in which Rupert Murdoch has changed the television industry in the UK. After mainly specialising in the medium of print Murdoch decided that TV was more of a growing medium here in the UK so in 1989 his media organisation, New International launched a four channel service SKY the UK's first 24 hour news channel using The Astra satellite. Fourteen months later another satellite new provider, British Satellite Broadcasting was launched. Murdoch then had direct competition for a short period of time. For six month... ... middle of paper ... ...a danger that they would lose subscribers. As it happened ITV digital was in no way better than SKY and after only three years of rather unsuccessful broadcasting they collapsed. This worked in Murdoch's favour as they are said to have gained tens of thousands of subscribers. It is rumeroured that Rupert Murdoch will buy channel five, some say that this will strengthen what is a rather unsuccessful channel. If this goes ahead it means that Rupert Murdoch is just increasing his power in the media industry but if channel 5 is bought by another multinational company such as AOL Time Warner they will be in direct competition with News international. Since the introduction of BSKYB there have also been changes to the commercial television industry. Advertising Revenue has dropped because of fragmented audiences.

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