1. The purpose of this cleaning product advertisement is to persuade women to buy this product as it effectively eliminates stains, odors, grease, and dirt.
2. The main intended audiences of this advertisement are women, focusing especially in those who are housewives. This is clearly demonstrated by the wedding ring in the woman’s left hand and the clothing and appearance of the photo as it looks old fashioned. As in the past women’s role were just to clean the house and take care of the kids.
3. The most dominant impression in the advertisement is the photo of the woman as it promotes feminism and it shows that women have the strength and tools to do everything they put their mind into. The Clorox products will help her eliminate even
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The strongest rhetorical appeal in the advertisement is pathos as it appeals to the viewer’s emotions by showing an image of Rosie the Riveter’s flexing her arms and penetrating gaze that conveys the viewers that she can do anything. Also, it establishes a connection between women and the image of “Rosie the Riveter” as it promotes feminism and values women’s strength.
5. The image of “Rosie the Riveter” stand outs in the advertisement as it promotes women strength and feminism but at the same time associates women to the standard gender roles established by society. The use of the image of “Rosie the Riveter” that was a propaganda used to encourage women to do men’s job while they were fighting in the war contradicts with the ideal of the advertisement as it is persuading women to buy the cleaning product as back then their only role was to take care of the kids and clean the house.
6. The image of “Rosie the Riveter” flexing her arms and powerful gaze effectively promotes what the advertisement is trying to convey as it shows that even in this era where woman’s role has changed and are not only focused on being just a housewife but a successful woman who can have a job like any man. She needs a powerful cleaning product that can easily clean anything and leaves her house impeccable. Just like she is able to do anything she puts her mind into this product will serve as a tool necessary to clean any stains or dirt she comes across while
The girls are then asked to name female inventors and they answer with “I’ve never heard of any female inventors in schools”. The commercial then goes on to list about 10 names of female inventors which were a surprise to me as well. There is no product being promoted in this commercial, the advertisers are informing the audience of women inventors. In doing more than that just listing female names, it’s showing the viewers how much women have been understated particularly in school. It’s a shame that schools don’t teach students about successful women as much as they do with successful men, especially since it’s where we first become socialized. This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and
In the advertisement, KitchenAid targets middle-aged, female readers of Martha Stewart Living, by promoting the cleaning skills of females and labelling women and their position in society. It does so by using product placement
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
This type of thinking that they have to look like the lady in the ad might in the long run lead to lowering their self-esteem. According to Devor “they demonstrate subordination through a minimizing of spatial use: people appear feminine when they keep their arms closer to their bodies, their legs closer together, and their torsos and heads less vertical than do masculine-looking individuals”. In this ad, however, the feminine actor shows none of these things, she actually shows the complete opposite. Devor mentions that “people who hold their arms and hands in positions away from their bodies, and who stand, sit, or lie with their legs part—thus maximizing the amount of space that they physically occupy—appear most physically masculine”. The way that this feminine actress is standing according to gender codes is incorrect, she is in a stance that is known primarily to be a masculine stance. So in a simpler sense, this ad actually breaks the gender codes breaking the balance between femininity and masculinity. In the American society, gender
First, the advertisement uses a useful bottle of famous company that is Clorox. That means the
This phenomenon suggests that all women are required to remain loyal wives and stay at home mothers who aspire to achieve perfection. In “Mirrors of Masculinity: Representation and Identity in Advertising Images,” Jonathon E. Schroeder and Detlev Zwick claim that “highly abstract connections are made between the models, a lifestyle, and the brand” resulting in a need to associate these products with a specific way of living (25). Instead of simply displaying these luxurious bracelets and handbags, the ad creates an elegant environment through the incorporation of sophisticated items. The women are dressed elegantly in dresses and blouses, adding a conservative element to the ad. The ad presents a rather stereotypical image of the very successful heads-of-household type mothers who have brunch with other elite women in an exclusive circle. Everything from the merchandise they sport to the champagne glasses down to the neatly manicured fingernails provides insight into the class of women presented in this ad. The body language of the women strips the image of the reality element and instead appears to be staged or frozen in time. This directly contributes to the concept of the gendered American dream that urges women to put up a picture-perfect image for the world to see. Instead of embracing individual struggle and realities, the American dream encourages women to live out a fabricated
In order to encourage women and convince them to work outside of the home, popular media began depicting women as strong workers who can fit in just fine at the factories. “Rosie the Riveter”, a poster depicting a working woman flexing her bicep and saying “We can do it!”, did just that. This poster acted as a call to action for American women as they had a new role to fulfill: take on the wartime jobs of producing munitions and war supplies and combat the shortage of available workers. Rosie the Riveter depicted the American woman as strong and independent, and although the creator did not produce the poster intending to create a call on women, Rosie the Riveter quickly became a cultural icon and a symbol for the working
Through the application of physical appearance, audience and text the ad unfortunately paints women in a negative manner. The ad employs tactics that reel society into believing that women must put a man on a pedestal in order to gain his admiration. Women have the right to be treated equally and deserve to be represented in a positive light so the culture can fray away from following beliefs similarly portrayed in this 1930s advertisement. We must teach the next generation that although it is in our nature to nurture those around us, there are no boundaries or restrictions for women to excel in society for the
Though at first glance, the woman is depicted as the inferior while she caters to the man, and is also quite devalued as a person as she is wearing revealing clothing, there appears to be an underlying competition between the man and woman in the advertisement, this is emphasized by the colors and symbols. The woman uses sex and alcohol to weaken the man, in attempt to gain some dominance in the man’s world. However, from the advertisment’s title, it is seen that the actions of the female are “antagonistic.” The woman is criticized for her techniques at achieving power yet the male is not criticized for objectifying women or using them to fulfill sexual fantasies. While an advertisement for Skyy Vodka, this ad presents the world of a successful, white male and warns him against the young seductress, desperate for power.
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
The ad suggests that the woman does not have to use much strenteh to clean with the magic eraser. The daughets hand is shown pointing at the window, as if she is amazed with the products cleaning ability. The mother is shown instructing the daugher on how to clean with the magic eraser, it is important to note that the child is not a male. The ad only displays the mother and dauhters, upper bodies, only one of their arms is showed each, and both are catering to cleaning the
... interest and well-being of the community with the individual. Both advertisements promote messages supporting the widely held belief that the use of thin models or photo-editing software is unnecessary, while simultaneously promoting the advancement of societal views: shaping how society views the woman as an individual and how she views herself privately and as part of society.
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the
The phrase, “protect the moments that matter the most” fits perfectly to the message and sale of the product. The statement suggests that women wearing Poise don’t have to constantly run back and forth to the restroom changing out other, less-absorbent, hygiene products. The ad’s layout was effective because of the visually clear and engaging flow of content. The design of the ad leads the audience through the image to the three-sentence description of the product at the bottom of the page. The informative and compelling pitch calls the viewer to request a free sample; ultimately, the manufacturer expects an increase in sales. The ad is convincing because of how real it feels. It almost looks like a picture that a father took of his family playing. Furthermore, there are two female models in the advertisement: one woman (on the left of the ad) appears to be in her early 30’s, and a little girl (on the right) assumed to be the woman’s daughter. Both models are smiling and twirling hula hoops around their waist barefoot. The mother and daughter playing together shows the audience the special relationship they’re building in this moment. Most mothers can relate to playing with their children and often value